McCann Worldgroup, Carat Media and Weber Shandwick to launch a nationwide integrated campaign in a bid to grow its share of the exploding e-comerce payments market. Starring two of Indonesia’s most popular youth icons, Prilly Latuconsina and Raditya Dika, the campaign positions Mastercard cards as the “Smart Way to Pay” spotlighting the benefits of convenience and safety that accompany the use of debit and credit cards for online payments. McCann Worldgroup’s idea of situating the campaign in a fictional horror movie shoot was inspired by Indonesians’ love for horror, one of the most popular movie genres. CreditsGroup Creative Director: EIRMA WEBSTERGroup Creative Director: ANGIE FEATHERSTONECreative Director: MOHAMAD KHADAFISenior Art Director: JERRY LIJunior Art Director: CHRISTIE SUSANTOSenior Copywriter: ASHOK NARANDRANJunior Copywriter: NG PEILING Regional Planning Director: JUDD LABARTHE Planning Director: MANASI TRIVEDI Regional Business Director: CHRIS GALEARegional Group Account Director: ELISA TSANG Senior Account Manager: HO JIE WEIAccount Executive NADHIRA SALEH Regional Digital Director: FELIPE OLIVIEROSocial Media Manager: SHRUTI GATTANIAssociate Channel Manager: ALICIA KOSASIH Executive Producer: MELLY DAMAYANTI DI & Print Production Manager: DARREN SOONGStudio Manager: IVY YAPDirector: EUGENE PANJIProduction House: 25 FRAMES BTS Production House: HIGHANGLE PRODUCTIONS Audio House: FUSE AVENTURES IN AUDIO Media Agency: CARAT APAC PR Agency: WEBER SHANDWICK