Project Body Hair|海报/平面|广告营销案例【ADGuider广告指南】

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项目体毛

案例简介：项目体毛是对女性体毛的庆祝，无论它在哪里或不在哪里。在过去的100年里，女性剃须刀品牌一直没有承认女性的体毛。广告显示女性 “剃须” 完美光滑，喷枪的腿。但是每个人都有短茬，长股或介于两者之间的东西。您如何处理自己的工作取决于您自己-成长，摆脱它或梳理它。毕竟是你的头发。通过提醒女性剃须是一种选择，我们在23个国家/地区获得了3.3亿次媒体印象，获得了2100万次观看次数 (60% 次有机观看) 和130万多个分享和评论。

项目体毛

案例简介：Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.