#comeonin|短视频|广告营销案例【ADGuider广告指南】

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# Comeonin

案例简介：悉尼歌剧院是澳大利亚最著名的标志性建筑。但是只有 1% 的人会进去拍照。所以我们把照片变成了实时邀请。使用计算机视觉和地理定位的定制软件帮助我们在 Instagram 上找到标志性帆的照片。一个现场响应团队拍摄并发布了个性化视频，实时邀请用户来 # comeonin 获得独特的体验。数百张照片被变成了私人衣柜旅行、声音检查、杂技课等等，导致超过 500万人看到了悉尼歌剧院内部的新一面。

# Comeonin

案例简介：The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So we turned photos into real-time invitations. Custom software using computer vision and geo-location helped us find photos of the iconic sails on Instagram. An on-site response team filmed and posted personalised video invites in real-time inviting users to #comeonin for unique experiences. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside.