Gmarket – Green Toaster|短视频|广告营销案例【ADGuider广告指南】

Gmarket-绿色烤面包机

案例简介：活动背景: 智能手机用户在学校、地铁站和咖啡馆等几乎随处可见。与过去不同，现代社会的人们通过智能手机接触媒体的次数超过了电视。这种变化已经覆盖了整个工业领域，在 Gmarket 网上购物中心通过智能手机购物也有所增加。 Gmarket 很好地适应了这一变化，并最近开展了 “英雄运动”，以解决移动使用问题，创造更好的移动购物环境。Gmarket 提供了 “免费无线网络巴士” 服务，让人们不用担心数据丢失就能享受移动购物。还在公交车站为在移动设备上购物时电池不足的用户提供免费智能手机充电器。此外，之前的案例导致 Gmarket 再次考虑第二次移动购物环境的活动。我们提出了一个问题，“我们每天触摸和使用的智能手机有多干净？ “人们平均每天触摸智能手机 150 次，上面发现 7,000 种细菌，是厕所的 10 倍。人们处于一种无法从卫生稳定性中解脱出来的状态。Gmarket 发起了这项活动，原因是我们如何为客户的移动购物生活提供更好的环境。竞选理念: Gmarket 和 INNORED-Kinneir Dufort 想给人们新的但有趣的体验，让他们的智能手机变得干净。我们认为给人们在咖啡店等待饮料的时候清理智能手机会很棒。因此，考虑到有趣的体验和咖啡店的特点，我们决定创建一个烤面包机形状的智能手机消毒器。Gmarket 的 “绿色 toaster” 就是这样创建的。绿色烤面包机在一个简单的步骤中被激活，首先激活 Gmarket 应用程序和绿色烤面包机菜单，然后将智能手机放入绿色烤面包机中，并通过拉下杠杆来完成。绿色烤面包机内的智能手机仅在五分钟内就被紫外线灯消毒。

Gmarket-绿色烤面包机

案例简介：Campaign Background: Smartphone users are found almost everywhere in school, subway station, and café etc. Unlike the past, people in the modern society encounter media through smartphones more than TV. The change has covered all over the industrial fields and shopping through smartphones in the Gmarket online shopping mall has also increased. Gmarket has well accommodated this change and has recently operated the ‘Hero Campaign’ in order to solve the mobile usage issues for a better mobile shopping environment. Gmarket provided the ‘free Wi-Fi Bus’ service for people to enjoy mobile shopping without worrying about the data loss. And also provided free smartphone charger at bus stations for users lacking batteries while shopping on their mobile devices. In addition, this previous case has led Gmarket to think about the second campaign again for a better mobile shopping environment. We came to the question “How clean is our smartphone that we touch and use every day?” People touch their smartphone average 150 times a day and 7,000 kinds of germs are found on it, which is 10 times more than that of a toilet. People are in a state they can’t be relieved from sanitary stability. Gmarket initiated this campaign from how we could provide a better environment to customers for their mobile shopping life. Campaign Idea: Gmarket and INNORED-Kinneir Dufort wanted to give people new but fun experience in making their smartphones clean. We thought it would be great to give people time to clean their smartphones while waiting for their drink at a coffee shop. Thus, we decided to create a toaster-shaped smart phone sterilizer considering fun experiences and the characteristics of a coffee shop. This is how Gmarket’s ‘Green Toaster’ was created. Green toaster is activated in a simple step by first activating Gmarket application and to the green toaster menu, then putting the smartphone inside the green toaster and finished by pulling down the lever. The smartphone inside the green toaster is sterilized in only five minutes by the UV lamp.