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案例简介：超过95% 的直接邮件从未打开。因此，为了吸引我们寻求冒险的高收入目标，我们使用马尼拉信封的机制创建了雷克萨斯GX爬山能力的物理演示。解开后，插入物显示接收者刚刚追踪了温哥华和班夫之间的行车高度。这导致他们进入了一个登陆页面，在那里他们可以在GX的那个精确驱动器上赢得一次冒险。凭借对合格线索的巨大提升和对该品牌的新兴奋，这是雷克萨斯加拿大有史以来最成功的直邮活动。
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案例简介：Over 95% of direct mail is never opened. So, to entice our adventure seeking, high income target, we created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a Manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.
All-Terrain Envelope
案例简介：超过95% 的直接邮件从未打开。因此，为了吸引我们寻求冒险的高收入目标，我们使用马尼拉信封的机制创建了雷克萨斯GX爬山能力的物理演示。解开后，插入物显示接收者刚刚追踪了温哥华和班夫之间的行车高度。这导致他们进入了一个登陆页面，在那里他们可以在GX的那个精确驱动器上赢得一次冒险。凭借对合格线索的巨大提升和对该品牌的新兴奋，这是雷克萨斯加拿大有史以来最成功的直邮活动。
All-Terrain Envelope
案例简介：Over 95% of direct mail is never opened. So, to entice our adventure seeking, high income target, we created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a Manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.
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All-Terrain Envelope
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