本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
雷克萨斯: 全地形信封
案例简介：
雷克萨斯: 全地形信封
案例简介：
Lexus: All-Terrain Envelope
案例简介：
Lexus: All-Terrain Envelope
案例简介：
雷克萨斯: 全地形信封
暂无简介
Lexus: All-Terrain Envelope
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
案例详情
Over 95% of direct mail is never opened. So, to entice our adventure seeking, high income target, we created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a Manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
