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安乐椅
案例简介：当葬礼主持人第一次和某人分享他们为生活所做的事情时，谈话经常变得冷淡，因为这个人被一种他们无法动摇的 “令人毛骨悚然” 的感觉所征服。只有 Schmidt & Bartelt 的葬礼导演会被认为是普通的人，你会称之为朋友或邻居。为了揭示他们更多的个性, 我们开发了两个电视广告，将他们定位为更容易交谈的人 -- 殡仪馆，让你更舒服地讨论你对死亡的想法和感受。 为此，我们挖掘了幽默在悲伤过程中的作用。根据专家的说法，幽默不仅能打破空气中的紧张气氛，还能通过取笑来让死亡看起来不那么可怕和吓人。所以我们以纪录片采访的方式拍摄了这些景点，老年人在这个问题上 “非常诚实”，这让我们能够以适当的方式将幽默引入这些景点。
安乐椅
案例简介：When funeral directors share what they do for a living with someone for the first, the conversation often turns cold as the person is overcome with a feeling of "creepiness" that they just can't shake. Only the funeral directors at Schmidt & Bartelt come across as regular people you would call friend or neighbor. In order to reveal more of their personalities, we developed two TV spots that positions them as people easier to talk to--the funeral home that's makes you feel more comfortable discussing your thoughts and feelings regarding death. To this end, we tapped into the role humor plays in the grieving process. According to experts, humor not only breaks tension in the air, but it can also make death seem less scary and intimidating by poking fun at it. So we shot the spots in a documentary interview style featuring seniors being "brutally honest" on the subject, which allowed us to introduce humor into the spots in an appropriate manner.
Easy Chair
案例简介：当葬礼主持人第一次和某人分享他们为生活所做的事情时，谈话经常变得冷淡，因为这个人被一种他们无法动摇的 “令人毛骨悚然” 的感觉所征服。只有 Schmidt & Bartelt 的葬礼导演会被认为是普通的人，你会称之为朋友或邻居。为了揭示他们更多的个性, 我们开发了两个电视广告，将他们定位为更容易交谈的人 -- 殡仪馆，让你更舒服地讨论你对死亡的想法和感受。 为此，我们挖掘了幽默在悲伤过程中的作用。根据专家的说法，幽默不仅能打破空气中的紧张气氛，还能通过取笑来让死亡看起来不那么可怕和吓人。所以我们以纪录片采访的方式拍摄了这些景点，老年人在这个问题上 “非常诚实”，这让我们能够以适当的方式将幽默引入这些景点。
Easy Chair
案例简介：When funeral directors share what they do for a living with someone for the first, the conversation often turns cold as the person is overcome with a feeling of "creepiness" that they just can't shake. Only the funeral directors at Schmidt & Bartelt come across as regular people you would call friend or neighbor. In order to reveal more of their personalities, we developed two TV spots that positions them as people easier to talk to--the funeral home that's makes you feel more comfortable discussing your thoughts and feelings regarding death. To this end, we tapped into the role humor plays in the grieving process. According to experts, humor not only breaks tension in the air, but it can also make death seem less scary and intimidating by poking fun at it. So we shot the spots in a documentary interview style featuring seniors being "brutally honest" on the subject, which allowed us to introduce humor into the spots in an appropriate manner.
安乐椅
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Easy Chair
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基本信息
- 广告战役： #Schmidt & Bartelt-影视-08d2#
- 广告品牌： Schmidt & Bartelt
- 发布日期： 2010-04-01
- 行业领域： 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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