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Medcom Telemetro报告a: 推文坑洼
案例简介:
Medcom Telemetro报告a: 推文坑洼
案例简介:
Medcom Telemetro Reporta: The Tweeting Pothole
案例简介:
Medcom Telemetro Reporta: The Tweeting Pothole
案例简介:
Medcom Telemetro报告a: 推文坑洼
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Medcom Telemetro Reporta: The Tweeting Pothole
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基本信息
- 广告品牌: Medcom
- 发布日期: 2015-06
- 行业领域: 通信服务 , 生活服务 , NGO , 商务服务 , 影音娱乐 , 公共事业
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 西班牙语
- 媒介平台: 网络
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案例详情
Panama City streets are damaged and authorities don´t seem to care about it. This inconvenience causes a lot of discomfort to drivers who have to transit through these streets everyday. Nowadays twitter is one of the most important source of information for the news show in Panama, for this reason we create a platform to establish not only a conversation but a way of complain direct to the responsible of solving the problem of damaged streets. A way that cannot be ignored. The idea was to point out the hassle people felt directly to the responsible of solving the problem of damaged roads. We installed a device inside the potholes of the most damaged streets of the city that tweets a complaint every time a car runs over them, to the Department Of Public Works' twitter account. The Tweeting pothole has a special segment with its tweets created in our news show to present the complaints and made other aware as well to amplify the messag.
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