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推特坑洞
案例简介：巴拿马城的街道受损，当局似乎不关心它。这种不便给每天不得不穿过这些街道的司机带来了很多不适。为了指出人们直接感受到的解决道路受损问题的麻烦，我们在城市最受损街道的坑洞里安装了一个装置, 每当一辆汽车驶过它时，它都会向公共事务部的推特账户发出投诉。(@ MOPdePanama) 推特坑洞有一个特殊的部分，它的推特在我们的新闻节目中创建，以展示投诉，并让其他人意识到这一点，以放大信息。
推特坑洞
案例简介：Panama City streets are damaged and authorities don´t seem to care about it. This inconvenience causes a lot of discomfort to drivers who has to transit through these streets everyday. To point out the hassle people felt directly to the responsible of solving the problem of damaged roads we installed a device inside the potholes of the most damaged streets of the city, that tweets a complaint every time a car runs over it, to the Department Of Public Works' twitter account. (@MOPdePanama) The Tweeting Pothole has a special segment with its tweets created in our news show to present the complaints and made other aware as well to amplify the message.
The Tweeting Pothole
案例简介：巴拿马城的街道受损，当局似乎不关心它。这种不便给每天不得不穿过这些街道的司机带来了很多不适。为了指出人们直接感受到的解决道路受损问题的麻烦，我们在城市最受损街道的坑洞里安装了一个装置, 每当一辆汽车驶过它时，它都会向公共事务部的推特账户发出投诉。(@ MOPdePanama) 推特坑洞有一个特殊的部分，它的推特在我们的新闻节目中创建，以展示投诉，并让其他人意识到这一点，以放大信息。
The Tweeting Pothole
案例简介：Panama City streets are damaged and authorities don´t seem to care about it. This inconvenience causes a lot of discomfort to drivers who has to transit through these streets everyday. To point out the hassle people felt directly to the responsible of solving the problem of damaged roads we installed a device inside the potholes of the most damaged streets of the city, that tweets a complaint every time a car runs over it, to the Department Of Public Works' twitter account. (@MOPdePanama) The Tweeting Pothole has a special segment with its tweets created in our news show to present the complaints and made other aware as well to amplify the message.
推特坑洞
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The Tweeting Pothole
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基本信息
- 广告品牌： Telemetro Reporta
- 发布日期： 2015-04-02
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- The One Show 2016 银铅笔 公关（CSR - Brands, Products & Services / Brands, Products & Services）
- The One Show 2016 银铅笔 社交媒体（CSR - Branded Social Campaign / Branded Social Campaign）
- The One Show 2016 银铅笔 社交媒体（Innovation - Innovation in Social Media / Innovation in Social Media）
- The One Show 2016 优秀奖 One Show Entertainment（Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment）
- The One Show 2016 优秀奖 公关（Innovation - Innovation in Public Relations / Innovation in Public Relations）
- Cannes Lions 2015 入围 直效（Response/Real-Time Activity）
- Cannes Lions 2015 入围 直效（Use of Social Audience in a Direct Marketing Campaign）
- Cannes Lions 2015 入围 直效（Publications & Media）
- Cannes Lions 2015 入围 媒介应用（Use of Social Platforms）
- Cannes Lions 2015 入围 媒介应用（Publications & Media）
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A pothole that tweets a complain every time a car runs over it
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