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辩护人
案例简介：学分
辩护人
案例简介：Credits
Defenseman
案例简介：学分
Defenseman
案例简介：Credits
辩护人
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Defenseman
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案例详情
The Radegast beer brand is a traditional partner of the Czech hockey league. The Radegast index statistics within the league evaluate the aggressiveness and tackles of defenders, as well as their presence on the ice during goals scored and conceded. To promote the Radegast index and highlight values such as combativeness and the ability to make sacrifices for your team, a new campaign was launched. Part of the campaign, created by the long-term agency for the Radegast beer brand, Boomerang Communication, is a 40-second online spot that takes us into the inner world of a defender sitting on the bench and waiting for his next chance to step onto the ice and fight for his team. The spot was produced by Punk Film and directed by Matyáš Fára, with camera work by Tomáš Uhlík.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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