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Plzeňský Prazdroj has prepared a new communication campaign for Radegast Ratar, the most bitter beer in the brewery's history, in collaboration with Boomerang Communication. The spot features the story's hero encountering a wolf attacking his sheep in a solitary spot in the Beskids. Radegast has long communicated through spots where heroes overcome bitter obstacles. In the new Radegast Ratar spot we portray the character of a man faced with an exceptionally bitter decision, in which he proves his maturity.
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