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要创建的空间
案例简介：EntrySummary 近年来，洛杉矶经历了一次创造性的复兴 -- 艺术、音乐、食品、时尚和科技正在蓬勃发展。今天，洛杉矶每六个工作中就有一个是创意经济的一部分，比美国其他任何地方都有更多的制造业力量。洛杉矶正迅速成为世界上新的创意之都，是时候宣称这一身份了。我们与洛杉矶市长埃里克 · 加西蒂合作, 洛杉矶市长基金为洛杉矶市创建一个新的、有凝聚力的品牌，代表并抓住我们无与伦比的创造力和多样性，同时筹集资金支持我们的创意社区。这种创新的城市品牌推广方法不仅仅是创建城市标志，点燃文化，同时推动城市经济和创新精神。它给了洛杉矶创意社区一枚荣誉徽章，可以自豪地佩戴，并与世界分享。 简要解释 “创造空间” 融入了洛杉矶的创造意识。这部电影穿越了代表洛杉矶现代创作精神的人、地方和事物的广阔马赛克。这部电影以 50 多个洛杉矶的创意偶像为特色，如音乐家肯德里克 · 拉马尔，他也创作了电影的支持曲目 “谦逊”; 厨师罗伊 · 崔; 建筑师弗兰克 · 盖里; 珠宝设计师玛雅 · 布伦纳; 艺术家和活动家谢泼德 · 费尔雷; 爱乐乐团指挥古斯塔沃 · 杜达梅尔; 等等。在整个电影中，洛杉矶的一个新标志是正面和中心。标志中字母 L 和 A 之间的负空间扩大和收缩，视觉效果作为一个动态平台来构建和提升洛杉矶的创意文化。
要创建的空间
案例简介：EntrySummary In recent years, Los Angeles has undergone a creative renaissance—art, music, food, fashion and tech are booming. Today, one in six jobs in LA are part of the creative economy, and more manufacturing muscle than anywhere else in the US. LA was fast becoming the new creative capital of the world, and it was time to claim this identity. We partnered with Los Angeles Mayor, Eric Garcetti, and The Mayor's Fund for Los Angeles to create a new and cohesive brand for the City of Los Angeles that represents and captures our unparalleled creativity and diversity, while raising money to support our creative community. This innovative approach to civic branding goes beyond creating a city logo, igniting culture while fueling the city’s economy and creative spirit. It gave the creative community of Los Angeles a badge of honor that could be worn with pride and shared with the world. BriefExplanation “Space to Create” taps into the creative consciousness of Los Angeles. The film travels through a sprawling mosaic of the people, places, and things that represent LA’s modern creative spirit. The film features 50+ LA-based creative icons such as musician Kendrick Lamar, who also created the film’s backing track, "Humble"; chef Roy Choi; architect Frank Gehry; jewelry designer Maya Brenner; artist and activist Shepard Fairey; LA Philharmonic conductor Gustavo Dudamel; among others. Throughout the film, a new logo for LA is front and center. The negative space between the letters L and A in the logo expands and contracts with the visuals acting as a dynamic platform to frame and elevate LA’s creative culture.
Space to Create
案例简介：EntrySummary 近年来，洛杉矶经历了一次创造性的复兴 -- 艺术、音乐、食品、时尚和科技正在蓬勃发展。今天，洛杉矶每六个工作中就有一个是创意经济的一部分，比美国其他任何地方都有更多的制造业力量。洛杉矶正迅速成为世界上新的创意之都，是时候宣称这一身份了。我们与洛杉矶市长埃里克 · 加西蒂合作, 洛杉矶市长基金为洛杉矶市创建一个新的、有凝聚力的品牌，代表并抓住我们无与伦比的创造力和多样性，同时筹集资金支持我们的创意社区。这种创新的城市品牌推广方法不仅仅是创建城市标志，点燃文化，同时推动城市经济和创新精神。它给了洛杉矶创意社区一枚荣誉徽章，可以自豪地佩戴，并与世界分享。 简要解释 “创造空间” 融入了洛杉矶的创造意识。这部电影穿越了代表洛杉矶现代创作精神的人、地方和事物的广阔马赛克。这部电影以 50 多个洛杉矶的创意偶像为特色，如音乐家肯德里克 · 拉马尔，他也创作了电影的支持曲目 “谦逊”; 厨师罗伊 · 崔; 建筑师弗兰克 · 盖里; 珠宝设计师玛雅 · 布伦纳; 艺术家和活动家谢泼德 · 费尔雷; 爱乐乐团指挥古斯塔沃 · 杜达梅尔; 等等。在整个电影中，洛杉矶的一个新标志是正面和中心。标志中字母 L 和 A 之间的负空间扩大和收缩，视觉效果作为一个动态平台来构建和提升洛杉矶的创意文化。
Space to Create
案例简介：EntrySummary In recent years, Los Angeles has undergone a creative renaissance—art, music, food, fashion and tech are booming. Today, one in six jobs in LA are part of the creative economy, and more manufacturing muscle than anywhere else in the US. LA was fast becoming the new creative capital of the world, and it was time to claim this identity. We partnered with Los Angeles Mayor, Eric Garcetti, and The Mayor's Fund for Los Angeles to create a new and cohesive brand for the City of Los Angeles that represents and captures our unparalleled creativity and diversity, while raising money to support our creative community. This innovative approach to civic branding goes beyond creating a city logo, igniting culture while fueling the city’s economy and creative spirit. It gave the creative community of Los Angeles a badge of honor that could be worn with pride and shared with the world. BriefExplanation “Space to Create” taps into the creative consciousness of Los Angeles. The film travels through a sprawling mosaic of the people, places, and things that represent LA’s modern creative spirit. The film features 50+ LA-based creative icons such as musician Kendrick Lamar, who also created the film’s backing track, "Humble"; chef Roy Choi; architect Frank Gehry; jewelry designer Maya Brenner; artist and activist Shepard Fairey; LA Philharmonic conductor Gustavo Dudamel; among others. Throughout the film, a new logo for LA is front and center. The negative space between the letters L and A in the logo expands and contracts with the visuals acting as a dynamic platform to frame and elevate LA’s creative culture.
要创建的空间
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Space to Create
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基本信息
- 广告战役： #Mayor's Fund for Los Angeles-网络-d0f7#
- 广告品牌： Mayor's Fund for Los Angeles
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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