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香根草项目 (视频案例)
案例简介：广告牌能帮助清理这个国家污染最严重的河流吗？如何清理帕西格河？一群有创造力的人找到了一个不太可能的解决方案: 他们贴了一个漂浮的广告牌。广告牌是菲律宾第一个这样的广告牌。它是由香根草制成的，香根草是一种多年生的、非侵入性的草，通常用于处理废水和稳定垃圾填埋场和垃圾场。该工厂可以容忍高水平的硝酸盐、磷酸盐和重金属，吸收有毒物质，并有助于减少污染，即使在像帕西格河这样肮脏的水中。广告牌上的信息预示着希望: 很快就会清洁河流。这也是一个警告，让人们在把垃圾扔进水里之前三思而后行。根据研究，像这样的香根草系统每天可以清洗 2 到 8,000 加仑的水。通过 Shokobutsu Hana 、 Pasig 河康复委员会、菲律宾香根草农场和 TBWA \ SMP 的共同努力，去年2月 2014 安装了由减少污染的香根草制成的浮动广告牌。
香根草项目 (视频案例)
案例简介：Can A Billboard Help Clean the Country’s Most Polluted River?How does one clean the Pasig River?A group of creative people found an unlikely solution: they put up a floating billboard. The billboard is the first of its kind in the Philippines. It is made of Vetiver, a perennial, non-invasive grass often used to treat wastewater and stabilize landfills and garbage dumpsites. The plant can tolerate high levels of nitrates, phosphates and heavy metals, absorb toxic materials and help reduce pollution even in water as dirty as Pasig river. The message of the billboard spells hope: CLEAN RIVER SOON. It is also a warning for people to think twice before throwing rubbish into the water. Based on research, a Vetiver system like this can clean 2 to 8 thousand gallons of water per day.The floating billboard made of pollution-reducing Vetiver was mounted last February 2014 through the combined efforts of Shokobutsu Hana, The Pasig River Rehabilitation Commision, Vetiver Farms Philippines and TBWA\SMP.
The Vetiver Project (video case)
案例简介：广告牌能帮助清理这个国家污染最严重的河流吗？如何清理帕西格河？一群有创造力的人找到了一个不太可能的解决方案: 他们贴了一个漂浮的广告牌。广告牌是菲律宾第一个这样的广告牌。它是由香根草制成的，香根草是一种多年生的、非侵入性的草，通常用于处理废水和稳定垃圾填埋场和垃圾场。该工厂可以容忍高水平的硝酸盐、磷酸盐和重金属，吸收有毒物质，并有助于减少污染，即使在像帕西格河这样肮脏的水中。广告牌上的信息预示着希望: 很快就会清洁河流。这也是一个警告，让人们在把垃圾扔进水里之前三思而后行。根据研究，像这样的香根草系统每天可以清洗 2 到 8,000 加仑的水。通过 Shokobutsu Hana 、 Pasig 河康复委员会、菲律宾香根草农场和 TBWA \ SMP 的共同努力，去年2月 2014 安装了由减少污染的香根草制成的浮动广告牌。
The Vetiver Project (video case)
案例简介：Can A Billboard Help Clean the Country’s Most Polluted River?How does one clean the Pasig River?A group of creative people found an unlikely solution: they put up a floating billboard. The billboard is the first of its kind in the Philippines. It is made of Vetiver, a perennial, non-invasive grass often used to treat wastewater and stabilize landfills and garbage dumpsites. The plant can tolerate high levels of nitrates, phosphates and heavy metals, absorb toxic materials and help reduce pollution even in water as dirty as Pasig river. The message of the billboard spells hope: CLEAN RIVER SOON. It is also a warning for people to think twice before throwing rubbish into the water. Based on research, a Vetiver system like this can clean 2 to 8 thousand gallons of water per day.The floating billboard made of pollution-reducing Vetiver was mounted last February 2014 through the combined efforts of Shokobutsu Hana, The Pasig River Rehabilitation Commision, Vetiver Farms Philippines and TBWA\SMP.
香根草项目 (视频案例)
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The Vetiver Project (video case)
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基本信息
- 广告战役： #Clean river soon#
- 广告品牌： Hana
- 发布日期： 2014-02-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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