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做一个 Sandwish
案例简介:贾尔斯伯格®奶酪呼吁美食家想象他们最 “不可能” 的三明治 mac & 奶酪、西班牙凉菜汤和婚礼蛋糕三明治激励名人厨师明星 世界著名的挪威奶酪 Jarlsberg 呼吁欧洲、北美和澳大利亚的美食家想象他们最 “不可能” 的三明治需求。 这场名为 “做一个沙盘” 的运动要求粉丝们将他们的菜提交给 jarlsberg.com/sandwish,在那里,名人厨师本 · 巴利将提出九个建议。一名幸运的获胜者将获得他们自己的沙许 -- 两人去他们梦想中的海滩旅行。 该活动由斯德哥尔摩和阿姆斯特丹的创意机构 “完美傻瓜” 发起,旨在捕捉贾尔斯伯格的想象力并展示其多功能性。 在食品世界中,不断增长的食品混搭趋势是,既有菜肴与新菜肴相结合,引发了网上讨论的浪潮。“制作沙盘” 食谱将通过 YouTube 预告片传播,该预告片在所有 Jarlsberg 频道、选定的美食家网络和博客上共享。 为了开始这场运动,Bayly,我的厨房规则 2014 的主持人,美食杂志 2014 年度厨师,以及新西兰格罗夫和巴杜齐的行政主厨, 创造了三个 Sandwish 来捕捉美食家的想象力: Mac 和奶酪 Sandwish,西班牙凉菜汤 Sandwish 和婚礼蛋糕 Sandwish。 在线视频活动旨在吸引更多粉丝、社交媒体参与和传统媒体意识。这也是 Jarlsberg 正在进行的体验战略的一部分,旨在重新定义溢价对品牌意味着什么。国际沙盘运动一直持续到 11月。 之前由 Perfect Fools 创作的 Jarlsberg 作品包括一个面向主要市场的全球平台,一个三明治魔术师活动,其中包括一个名为 “三明治短裤” 的在线电影食谱系列。 《完美傻瓜》的制作人汉娜 · 布拉德福德说: “贾尔斯伯格在世界各地都享有盛誉,这项活动是提升高端品牌体验的更广泛战略的重要组成部分。Jarlsberg 想建立在它已经很强大的形象的基础上,我们相信 “做一个沙盘” 会让奶酪牢牢地放在那些希望创造出完美美食或小吃的美食家的脑海中。" TINE 的数字协调员 Bjarte Leknes fr ø yland 说: “我们希望继续与世界各地的美食家和 Jarlsberg 爱好者接触。有了 “制作沙滩”,我们可以与世界各地的人联系,展示我们独特奶酪的多功能性。还有什么比用一些奇怪、有趣和美妙的食物混搭更好的方法呢?"
做一个 Sandwish
案例简介:JARLSBERG® CHEESE CALLS ON FOODIES TO IMAGINE THEIR MOST ‘IMPOSSIBLE’’ SANDWICHMac & Cheese, Gazpacho and Wedding Cake Sandwiches inspire celebrity chef stardom Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will receive their own Sandwish - a trip to the beach of their dreams for two. The campaign, created by Stockholm and Amsterdam-based creative agency, Perfect Fools, is designed to capture the imagination and demonstrate the versatility of Jarlsberg. Within the food world there’s a growing food mash-ups trend where established dishes are combined with new ones, causing a wave of online discussion online. The “Make a Sandwish” recipes will be spread through a YouTube trailer shared across all Jarlsberg channels, selected foodie networks and bloggers. To kick the campaign off, Bayly, host of My Kitchen Rules 2014, Cuisine Magazine Chef of the Year 2014, and executive chef at The Grove and Baduzzi in New Zealand, has created three Sandwishes to capture foodies’ imaginations: The Mac and Cheese Sandwish, The Gazpacho Sandwish and The Wedding Cake Sandwish. The online video campaign aims to generate more fans, social media engagement and traditional media awareness. It’s also part of an ongoing Jarlsberg experience strategy to redefine what premium means to the brand. The international Make a Sandwish campaign runs until mid November. Previous Jarlsberg work created by Perfect Fools includes a global platform, localised for key markets, a Sandwich magician campaign, which included an online-film recipe series entitled “Sandwich Shorts”. Hannah Bradford, producer at Perfect Fools, said: “Jarlsberg is renowned the world over and this campaign is an important part of a wider strategy to enhance the premium brand experience. Jarlsberg wants to build on its already strong image and we believe Make a Sandwish puts the cheese firmly in the minds of foodies looking to create the perfect meal or snack.” Bjarte Leknes Frøyland, digital coordinator, at TINE said: "We want to continue to engage with foodies and Jarlsberg lovers around the world. With Make a Sandwish we can connect with people across the world and demonstrate the versatility of our unique cheese. What better way to do that, than with some weird, fun and wonderful food mashups."
Make a Sandwish
案例简介:贾尔斯伯格®奶酪呼吁美食家想象他们最 “不可能” 的三明治 mac & 奶酪、西班牙凉菜汤和婚礼蛋糕三明治激励名人厨师明星 世界著名的挪威奶酪 Jarlsberg 呼吁欧洲、北美和澳大利亚的美食家想象他们最 “不可能” 的三明治需求。 这场名为 “做一个沙盘” 的运动要求粉丝们将他们的菜提交给 jarlsberg.com/sandwish,在那里,名人厨师本 · 巴利将提出九个建议。一名幸运的获胜者将获得他们自己的沙许 -- 两人去他们梦想中的海滩旅行。 该活动由斯德哥尔摩和阿姆斯特丹的创意机构 “完美傻瓜” 发起,旨在捕捉贾尔斯伯格的想象力并展示其多功能性。 在食品世界中,不断增长的食品混搭趋势是,既有菜肴与新菜肴相结合,引发了网上讨论的浪潮。“制作沙盘” 食谱将通过 YouTube 预告片传播,该预告片在所有 Jarlsberg 频道、选定的美食家网络和博客上共享。 为了开始这场运动,Bayly,我的厨房规则 2014 的主持人,美食杂志 2014 年度厨师,以及新西兰格罗夫和巴杜齐的行政主厨, 创造了三个 Sandwish 来捕捉美食家的想象力: Mac 和奶酪 Sandwish,西班牙凉菜汤 Sandwish 和婚礼蛋糕 Sandwish。 在线视频活动旨在吸引更多粉丝、社交媒体参与和传统媒体意识。这也是 Jarlsberg 正在进行的体验战略的一部分,旨在重新定义溢价对品牌意味着什么。国际沙盘运动一直持续到 11月。 之前由 Perfect Fools 创作的 Jarlsberg 作品包括一个面向主要市场的全球平台,一个三明治魔术师活动,其中包括一个名为 “三明治短裤” 的在线电影食谱系列。 《完美傻瓜》的制作人汉娜 · 布拉德福德说: “贾尔斯伯格在世界各地都享有盛誉,这项活动是提升高端品牌体验的更广泛战略的重要组成部分。Jarlsberg 想建立在它已经很强大的形象的基础上,我们相信 “做一个沙盘” 会让奶酪牢牢地放在那些希望创造出完美美食或小吃的美食家的脑海中。" TINE 的数字协调员 Bjarte Leknes fr ø yland 说: “我们希望继续与世界各地的美食家和 Jarlsberg 爱好者接触。有了 “制作沙滩”,我们可以与世界各地的人联系,展示我们独特奶酪的多功能性。还有什么比用一些奇怪、有趣和美妙的食物混搭更好的方法呢?"
Make a Sandwish
案例简介:JARLSBERG® CHEESE CALLS ON FOODIES TO IMAGINE THEIR MOST ‘IMPOSSIBLE’’ SANDWICHMac & Cheese, Gazpacho and Wedding Cake Sandwiches inspire celebrity chef stardom Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will receive their own Sandwish - a trip to the beach of their dreams for two. The campaign, created by Stockholm and Amsterdam-based creative agency, Perfect Fools, is designed to capture the imagination and demonstrate the versatility of Jarlsberg. Within the food world there’s a growing food mash-ups trend where established dishes are combined with new ones, causing a wave of online discussion online. The “Make a Sandwish” recipes will be spread through a YouTube trailer shared across all Jarlsberg channels, selected foodie networks and bloggers. To kick the campaign off, Bayly, host of My Kitchen Rules 2014, Cuisine Magazine Chef of the Year 2014, and executive chef at The Grove and Baduzzi in New Zealand, has created three Sandwishes to capture foodies’ imaginations: The Mac and Cheese Sandwish, The Gazpacho Sandwish and The Wedding Cake Sandwish. The online video campaign aims to generate more fans, social media engagement and traditional media awareness. It’s also part of an ongoing Jarlsberg experience strategy to redefine what premium means to the brand. The international Make a Sandwish campaign runs until mid November. Previous Jarlsberg work created by Perfect Fools includes a global platform, localised for key markets, a Sandwich magician campaign, which included an online-film recipe series entitled “Sandwich Shorts”. Hannah Bradford, producer at Perfect Fools, said: “Jarlsberg is renowned the world over and this campaign is an important part of a wider strategy to enhance the premium brand experience. Jarlsberg wants to build on its already strong image and we believe Make a Sandwish puts the cheese firmly in the minds of foodies looking to create the perfect meal or snack.” Bjarte Leknes Frøyland, digital coordinator, at TINE said: "We want to continue to engage with foodies and Jarlsberg lovers around the world. With Make a Sandwish we can connect with people across the world and demonstrate the versatility of our unique cheese. What better way to do that, than with some weird, fun and wonderful food mashups."
做一个 Sandwish
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Make a Sandwish
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基本信息
- 广告战役: #Make a Sandwish#
- 广告品牌: Jarlsberg
- 发布日期: 2015-10-01
- 行业领域: 饮食/特产 , 饮品/饮料/冲饮 , 奶酪
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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