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食物角度 -- 当哈利遇到莎莉
案例简介:奶酪品牌 Jarlsberg 从食物角度将经典的食物场景带回生活。三个令人难忘的餐桌时刻被严格重新上演,对道具、风景和演员的细节给予了惊人的关注。只有一件事不同 -- 这张照片是从上面的,所有的注意力都集中在主演的盘子上。对话被删减,取而代之的是诙谐的字幕,揭示了如何做饭。 激发这场运动的电影包括最受欢迎的电影,如《独自回家》、《当哈利遇见萨利》和《好家伙》。 这些电影促进了 IMDB 启发的食谱的推出,让美食爱好者和电影爱好者有机会重温场景,像他们最喜欢的电影角色一样吃东西。
食物角度 -- 当哈利遇到莎莉
案例简介:Cheese brand Jarlsberg is bringing classic food scenes back to life in The Food Angle. Three memorable dining-table moments have been rigorously re-enacted, with stunning attention to detail in props, scenery and actors. Only one thing differs - the shot is from above, with all the attention on the starring dish. Dialogue has been cut and replaced with witty subtitles that reveal how to cook the meal. The movies that inspired the campaign include favorites such as ‘Home Alone’, ‘When Harry Met Sally’ and ‘Goodfellas’. The films promote the launch of an IMDB-inspired cookbook, giving food enthusiasts and movie buffs the opportunity to relive scenes and eat like their favorite movie characters.
The Food Angle – When Harry Met Sally
案例简介:奶酪品牌 Jarlsberg 从食物角度将经典的食物场景带回生活。三个令人难忘的餐桌时刻被严格重新上演,对道具、风景和演员的细节给予了惊人的关注。只有一件事不同 -- 这张照片是从上面的,所有的注意力都集中在主演的盘子上。对话被删减,取而代之的是诙谐的字幕,揭示了如何做饭。 激发这场运动的电影包括最受欢迎的电影,如《独自回家》、《当哈利遇见萨利》和《好家伙》。 这些电影促进了 IMDB 启发的食谱的推出,让美食爱好者和电影爱好者有机会重温场景,像他们最喜欢的电影角色一样吃东西。
The Food Angle – When Harry Met Sally
案例简介:Cheese brand Jarlsberg is bringing classic food scenes back to life in The Food Angle. Three memorable dining-table moments have been rigorously re-enacted, with stunning attention to detail in props, scenery and actors. Only one thing differs - the shot is from above, with all the attention on the starring dish. Dialogue has been cut and replaced with witty subtitles that reveal how to cook the meal. The movies that inspired the campaign include favorites such as ‘Home Alone’, ‘When Harry Met Sally’ and ‘Goodfellas’. The films promote the launch of an IMDB-inspired cookbook, giving food enthusiasts and movie buffs the opportunity to relive scenes and eat like their favorite movie characters.
食物角度 -- 当哈利遇到莎莉
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The Food Angle – When Harry Met Sally
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基本信息
- 广告战役: #The Food Angle#
- 广告品牌: Jarlsberg
- 发布日期: 2016-10-01
- 行业领域: 饮食/特产 , 饮品/饮料/冲饮 , 奶酪
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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