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Mailchimp 情绪电影
案例简介：EntrySummary 我们制作了三部电影短片，标题听起来像 “MailChimp”。“然后我们把它们展示给世界，没有背景。这些电影的目的是让人们好奇并产生阴谋。然后，当人们想了解更多的东西时，他们会做他们想做的事情 -- 他们会去寻找它。所以当他们在谷歌上搜索 “MailChimp” 时，他们会被问到一个问题，“你是说 MailChimp 吗？“ 我们会在那里等他们。然后我们会给他们讲一个故事，一个公司相信用你的方式做事不仅更有趣，而且是好生意。 MediaSpend 作曲家们想让这个概念的不确定性通过歌词来表达自己，并尽可能保持音乐的真实性和真实性。这部电影的美感很强，所以他们从这一点开始，并以 1950 的歌手的想法作为起点。结果是一首渴望的、听起来经典的曲目，这位歌手丰富而独特的声乐完成了这幅画。 简要解释 MailShrimp 是一个感人的故事，讲述了一个年轻的邮差和一个雄心勃勃的虾三明治。虾唱歌说他想成为像邮差一样的人，邮差正打算请他吃午饭。似乎没有人能听到这首歌，但是他的老板路过，给了一个可疑的眼神。老板离开后，虾继续唱它的小心脏。然后，邮差吃了他。
Mailchimp 情绪电影
案例简介：EntrySummary We created three cinematic short films with titles that all kind of sound like “MailChimp.” Then we presented them to the world without context. The point of the films was to make people curious and to generate intrigue. Then, they’d do what people do when they want to know more about something—they’d search for it. So when they Googled “MailShrimp,” they’d be asked the question, “Did you mean MailChimp?” And we’d be there waiting for them. Then we’d tell them a story about a company who believes doing things your way isn’t just more fun, it’s good business. MediaSpend The composers wanted to let the bizarreness of the concept speak for itself via the lyrics and keep the music as authentic and heartfelt as possible. The aesthetic of the film was strong, so they took the lead from that and used the idea of a 1950s crooner as a starting point. The result was a wistful, classic-sounding track, and the singer’s rich, distinctive vocal completed the picture. BriefExplanation MailShrimp is the heartwarming story of a young mailboy and an ambitious shrimp sandwich. The shrimp sings about how he wants to be just like the mailboy, who was planning on having him for lunch. It seems no one else can hear the song, but his boss stops by and gives a suspicious look. After the boss leaves, the shrimp continues to sing its little heart out. Then, the mailboy eats him.
Mailchimp Mood Films
案例简介：EntrySummary 我们制作了三部电影短片，标题听起来像 “MailChimp”。“然后我们把它们展示给世界，没有背景。这些电影的目的是让人们好奇并产生阴谋。然后，当人们想了解更多的东西时，他们会做他们想做的事情 -- 他们会去寻找它。所以当他们在谷歌上搜索 “MailChimp” 时，他们会被问到一个问题，“你是说 MailChimp 吗？“ 我们会在那里等他们。然后我们会给他们讲一个故事，一个公司相信用你的方式做事不仅更有趣，而且是好生意。 MediaSpend 作曲家们想让这个概念的不确定性通过歌词来表达自己，并尽可能保持音乐的真实性和真实性。这部电影的美感很强，所以他们从这一点开始，并以 1950 的歌手的想法作为起点。结果是一首渴望的、听起来经典的曲目，这位歌手丰富而独特的声乐完成了这幅画。 简要解释 MailShrimp 是一个感人的故事，讲述了一个年轻的邮差和一个雄心勃勃的虾三明治。虾唱歌说他想成为像邮差一样的人，邮差正打算请他吃午饭。似乎没有人能听到这首歌，但是他的老板路过，给了一个可疑的眼神。老板离开后，虾继续唱它的小心脏。然后，邮差吃了他。
Mailchimp Mood Films
案例简介：EntrySummary We created three cinematic short films with titles that all kind of sound like “MailChimp.” Then we presented them to the world without context. The point of the films was to make people curious and to generate intrigue. Then, they’d do what people do when they want to know more about something—they’d search for it. So when they Googled “MailShrimp,” they’d be asked the question, “Did you mean MailChimp?” And we’d be there waiting for them. Then we’d tell them a story about a company who believes doing things your way isn’t just more fun, it’s good business. MediaSpend The composers wanted to let the bizarreness of the concept speak for itself via the lyrics and keep the music as authentic and heartfelt as possible. The aesthetic of the film was strong, so they took the lead from that and used the idea of a 1950s crooner as a starting point. The result was a wistful, classic-sounding track, and the singer’s rich, distinctive vocal completed the picture. BriefExplanation MailShrimp is the heartwarming story of a young mailboy and an ambitious shrimp sandwich. The shrimp sings about how he wants to be just like the mailboy, who was planning on having him for lunch. It seems no one else can hear the song, but his boss stops by and gives a suspicious look. After the boss leaves, the shrimp continues to sing its little heart out. Then, the mailboy eats him.
Mailchimp 情绪电影
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Mailchimp Mood Films
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