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    Potato Pay微电影广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    土豆支付

    案例简介:写一篇关于电影中发生的事情的简短摘要 “土豆支付” 显示了父母和孩子之间反复发生的斗争,因为女儿不断拒绝吃晚饭。我们看到一位沮丧的父母很快就没有选择,因为他们的女儿拒绝了他们为她做的另一餐。出乎意料的是,帮助以一位育儿 “兄弟会” 专家的形式到来,他直言不讳地向他们介绍了一种更聪明、更简单的解决方案: 贿赂,或者她称之为土豆支付。“这是合乎道德的吗?没有。但是可以食用吗?是的,“专家声称,因为她指示他们只需向孩子支付他们喜欢吃的薯条,以换取他们不喜欢的食物。起初,这家人对这一建议措手不及,但我们慢慢看到,随着专家在她的方法中从同情转变为令人耳目一新的诚实,她采取了这种新的策略。它的结论是,父母自豪地皈依 “法国” 的未来。 陪审团的文化/背景信息 世界正在经历一个令人耳目一新的诚实时刻,在育儿和庆祝混乱方面的不完美是非常好的。从电视到喜剧,甚至文学,父母们正在寻找新的步伐,拥抱他们共同的缺陷。Potato Pay重新引入Ore-Ida,作为一个现代品牌,让真正的父母面临现实,而不是一个固守过时的育儿理想的传统品牌。

    土豆支付

    案例简介:Write a short summary of what happens in the film “Potato Pay” shows the recurring struggle between parent and child as a daughter continually refuses to eat her dinner. We see a frustrated mom and dad quickly running out of options as their daughter rejects yet another meal they’ve made for her. Unexpectedly, help arrives in the form of a parenting “frynancial” expert who bluntly introduces them to a smarter and simpler solution: bribery, or as she calls it, Potato Pay. “Is it ethical? No. But edible? Yes,” the expert claims as she instructs them to simply pay their children the fries they love to eat for bites of the food they don’t. At first, the family is caught off guard by this advice, but we slowly see them come around to this new tactic as the expert shifts from being empathetic to refreshingly honest in her approach. It concludes with the parents proudly converting to the future of “frynance.” Cultural/Context information for the jury The world is experiencing a refreshingly honest moment in history where imperfections in parenting and celebrating messiness is more than OK. From TV to comedy and even literature, parents are finding a new stride and embracing their common flaws. Potato Pay reintroduced Ore-Ida as a modern brand that gets the realities real parents face, rather than a heritage brand clinging to outdated parenting ideals.

    Potato Pay

    案例简介:写一篇关于电影中发生的事情的简短摘要 “土豆支付” 显示了父母和孩子之间反复发生的斗争,因为女儿不断拒绝吃晚饭。我们看到一位沮丧的父母很快就没有选择,因为他们的女儿拒绝了他们为她做的另一餐。出乎意料的是,帮助以一位育儿 “兄弟会” 专家的形式到来,他直言不讳地向他们介绍了一种更聪明、更简单的解决方案: 贿赂,或者她称之为土豆支付。“这是合乎道德的吗?没有。但是可以食用吗?是的,“专家声称,因为她指示他们只需向孩子支付他们喜欢吃的薯条,以换取他们不喜欢的食物。起初,这家人对这一建议措手不及,但我们慢慢看到,随着专家在她的方法中从同情转变为令人耳目一新的诚实,她采取了这种新的策略。它的结论是,父母自豪地皈依 “法国” 的未来。 陪审团的文化/背景信息 世界正在经历一个令人耳目一新的诚实时刻,在育儿和庆祝混乱方面的不完美是非常好的。从电视到喜剧,甚至文学,父母们正在寻找新的步伐,拥抱他们共同的缺陷。Potato Pay重新引入Ore-Ida,作为一个现代品牌,让真正的父母面临现实,而不是一个固守过时的育儿理想的传统品牌。

    Potato Pay

    案例简介:Write a short summary of what happens in the film “Potato Pay” shows the recurring struggle between parent and child as a daughter continually refuses to eat her dinner. We see a frustrated mom and dad quickly running out of options as their daughter rejects yet another meal they’ve made for her. Unexpectedly, help arrives in the form of a parenting “frynancial” expert who bluntly introduces them to a smarter and simpler solution: bribery, or as she calls it, Potato Pay. “Is it ethical? No. But edible? Yes,” the expert claims as she instructs them to simply pay their children the fries they love to eat for bites of the food they don’t. At first, the family is caught off guard by this advice, but we slowly see them come around to this new tactic as the expert shifts from being empathetic to refreshingly honest in her approach. It concludes with the parents proudly converting to the future of “frynance.” Cultural/Context information for the jury The world is experiencing a refreshingly honest moment in history where imperfections in parenting and celebrating messiness is more than OK. From TV to comedy and even literature, parents are finding a new stride and embracing their common flaws. Potato Pay reintroduced Ore-Ida as a modern brand that gets the realities real parents face, rather than a heritage brand clinging to outdated parenting ideals.

    土豆支付

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