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大声反对纳粹 ”# 不跟随我。反对仇恨的标签。"
案例简介：仇恨言论。成千上万的影响者给了它一个平台，无意中产生了巨大的影响。在 2018，在社交媒体仇恨的高峰期，超过 100 有影响力的人代表他们的价值观。他们牺牲了他们最重要的货币: 他们的追随者。社交网络受到了启发，超过 40,000 篇帖子以 # unfollowme发布。反应: 成千上万的人没有被关注。引发了一场急需的关于社交媒体价值观的公开辩论 -- 印象超过 234。然后令人惊讶的事情发生了: 有影响力的人获得了 3 倍的新追随者。
大声反对纳粹 ”# 不跟随我。反对仇恨的标签。"
案例简介：Hate speech. Thousands of influencers give it a platform, unintentionally generating immense reach. In 2018, at the peak of social media hatred, over 100 influencers took a stand for their values. They sacrificed their most important currency: their followers. The social web got inspired, and more than 40,000 posts were published with #unfollowme. The reaction: tens of thousands of people unfollowed. A much-needed public debate about values in social media was sparked - with more than 234M impressions. Then something surprising happened: the influencers gained 3 times as many new followers.
Loud against Nazis "#unfollowme. The Hashtag Against Hate."
案例简介：仇恨言论。成千上万的影响者给了它一个平台，无意中产生了巨大的影响。在 2018，在社交媒体仇恨的高峰期，超过 100 有影响力的人代表他们的价值观。他们牺牲了他们最重要的货币: 他们的追随者。社交网络受到了启发，超过 40,000 篇帖子以 # unfollowme发布。反应: 成千上万的人没有被关注。引发了一场急需的关于社交媒体价值观的公开辩论 -- 印象超过 234。然后令人惊讶的事情发生了: 有影响力的人获得了 3 倍的新追随者。
Loud against Nazis "#unfollowme. The Hashtag Against Hate."
案例简介：Hate speech. Thousands of influencers give it a platform, unintentionally generating immense reach. In 2018, at the peak of social media hatred, over 100 influencers took a stand for their values. They sacrificed their most important currency: their followers. The social web got inspired, and more than 40,000 posts were published with #unfollowme. The reaction: tens of thousands of people unfollowed. A much-needed public debate about values in social media was sparked - with more than 234M impressions. Then something surprising happened: the influencers gained 3 times as many new followers.
大声反对纳粹 ”# 不跟随我。反对仇恨的标签。"
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Loud against Nazis "#unfollowme. The Hashtag Against Hate."
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基本信息
- 广告战役： #Laut gegen Nazis-网络-5d72#
- 广告品牌： Laut gegen Nazis
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面 , 活动
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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