Noise Against Nazis|海报/平面,图文|广告营销案例【ADGuider广告指南】

反对纳粹的噪音

案例简介：为了纪念1月27日的国际大屠杀纪念日，Laut gegen Nazis e.V.(Loud Against Nazis) 和慕尼黑的Serviceplan运动联手发起了广泛的创意运动，呼吁对右翼极端主义和种族主义进行道德勇气。以 “大声说出来” 为口号。这就有所不同了 ”，在德国各地的国际大屠杀纪念日，总共发布了8张不同的海报。在TikTok上，由TikTok本身和著名创作者支持的 # NahtZiehsRaus挑战赛以1110万的观点和数量迅速传播。TikTok的挑战是在视频中大声喊叫，唱歌或跳舞主题标签。这场运动引起了大屠杀幸存者Esther Bejarano的注意，他出现在ARD节目的德国 “Tagesschau” (每日新闻) 中，该节目以TikTok标签为特色。在Instagram上，支持者可以使用专门开发的针对右翼暴力的Instagram过滤器创建帖子。该活动的综合媒体规划是在Serviceplan小组内进行的，由Mediaplus小组负责。该活动得到了TikTok的知名名人，合作伙伴和朋友的支持，包括Zentralrat der Juden (德国犹太人组织的官方 “负责人”)，Caro Dauer (德国影响者) 和Hans Sarpei (前足球运动员)，他们都参加了TikTok挑战。人们在阅读海报时的第一反应可能是惊讶和不理解。但这都是想法的一部分。受到口号 “大声说出来” 的鼓舞。这就有所不同了 ”，必须大声说出案文，以便使难以理解的音节和单词串成为反对种族主义和歧视的信息，并鼓励更多的宽容。 “Naht zieh's raus” 是当你读它们时所有的德语单词，但它们不适合在一起，这个句子没有意义 (它读起来像 “Seam pull out”)。但是当你大声朗读它时，它就像 “Nazis raus”，意思是 “纳粹”。由Serviceplan，德国为Laut Gegen Nazis创建的综合广告，类别: 公共利益，非政府组织。

反对纳粹的噪音

案例简介：To commemorate International Holocaust Remembrance Day on 27 January, Laut gegen Nazis e.V. (Loud Against Nazis) and Serviceplan Campaign in Munich teamed up to launch a wide-ranging creative campaign calling for moral courage against right-wing extremism and racism. Featuring the slogan “Say it loud. That makes the difference”, a total of 8 different posters were published on International Holocaust Memorial Day across Germany. On TikTok, the #NahtZiehsRaus Challenge, supported by TikTok itself and prominent creators has gone viral with 11.1 million views and counting. The TikTok Challenge is to shout, sing or dance the hashtag in a video as loudly and as creatively possible. The campaign caught the attention of Holocaust survivor Esther Bejarano, who appeared during the German “Tagesschau” (Daily News) on the ARD programme, which featured the TikTok hashtag. On Instagram, supporters can create posts using a specially developed Instagram filter against right-wing violence. The integrated media planning of the campaign was carried out within the Serviceplan Group and was the responsibility of the Mediaplus Group. The campaign is supported by prominent celebrities, partners and friends of TikTok including Zentralrat der Juden (Official “Head”-Organisation of the jews in Germany), Caro Dauer (German Influencer) and Hans Sarpei (Ex Footballer), who all took part in the TikTok Challenge. People’s first reaction on reading the posters is probably amazement and incomprehension., but that’s all part of the idea. Encouraged by the slogan “Say it loud. That makes the difference”, the text must be spoken out loud so that the incomprehensible strings of syllables and words become messages against racism and discrimination, and encourage more tolerance. “Naht zieh’s raus” are when you read them all German words, but they do not fit together, and the sentence makes no sense (it reads something like “Seam pull out”). But when you “read it all loud it comes together as “Nazis raus” which means “Nazis out”. Integrated advertisement created by Serviceplan, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.