Twoj Weekend|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

Twoj 周末

案例简介：与 Gazeta 合作。波兰领先的报纸 pl，VMLY & R 购买并关闭了该国最长的色情杂志, “周末” 反对女性的客观化，因为人们不应该从色情杂志上了解性和关系。经过 27 年的出版，最后一期于 3 月出版。“妇女问题” 没有任何裸体照片或性别歧视语言，但旨在引发对话，提高对性教育、性别刻画、平等权利等关键文化问题的认识, 性别歧视 -- 以及促进女性气质的多样化和进步的叙述。出售最终产品的利润将用于资助学校的平等培训

Twoj 周末

案例简介：In partnership with Gazeta.pl, a leading Polish newspaper, VMLY&R purchased and closed down the country’s longest-running erotic magazine, “Twój Weekend” in opposition to the objectification of women and because people should not learn about sex and relationships from erotic magazines. After 27 years in publication, the last issue was published in March. “The Women’s Issue” does not feature any nude photos or sexist language but aims to spark conversations and raise awareness of key cultural issues such as sexual education, gender portrayal, equal rights, sexism – as well as promote diverse and progressive narratives of femininity. Profits from sales of the final issue will be used to fund equality training at schools