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尴尬照片
案例简介：我想你会对今天在全国范围内发起的国营农场 “在这里帮助 _____ 右转” 运动感兴趣。在 “帮助生活走向正轨” 品牌平台的下一章，这项新活动将为国营农场的多年品牌重组带来进一步的意义和背景。 由 DDB Chicago 创建的 “这里帮助 ___ 右转” 是一场完全整合的运动，由五个新的地点锚定，以来自全国各地的真正的州农场代理为特色。创意揭示了各种保险时刻的一些幽默，包括预期的和意想不到的，以显示当不幸发生时，国营农场及其许多代理人是如何帮助的。 在每一个地方，空白都充满了一个新的故事 -- 一种定义生活的新方法 -- 展示了国营农场帮助它走向正确的广度。你可以点击下面观看所有视频 -- · “坑洞”: 看特工本杰明 · 雷蒙德帮助他的客户处理因臭名昭著的坑洞而损坏他的汽车。 “她棚”: 看看扎克 · 贝特工如何向他的客户保证，她的 “她棚” 在被闪电击中后被覆盖了。 “罗伯特爵士”: 看经纪人罗伯特 · 詹姆斯向他的年轻顾客展示国营农场是如何在许多不同的生活中提供帮助的。 “尴尬照片”: 看着特工 Oumar Sylla 实际上成为了他客户家庭的延伸，因为他向他们展示了国家农场保护他们家园的所有方式。 “购物车”: 手表代理诺拉 · 瓦登 · 霍姆斯展示了国营农场保护你的车辆的各种情况，从失控的购物车到新铸造的十几岁的司机。 在所有的电影中，信息是明确的: 国营农场不仅仅是一家保险公司。通过品牌的移情方法，代理商以无数的方式帮助客户的生活。这是国家农场与其他类别的区别，也是这个新的 “帮助 _ _ Go Right” 创意平台的灵感来源。 从 3月15日开始，“在这里帮助 _ _ 右转” 将在全国范围内运行，包括广播、 OLV 、广播、社交和数字。《坑洞》在 3月13日的《这就是我们》季末播出。
尴尬照片
案例简介：I thought you’d be interested in State Farm’s “Here to Help _____ Go Right” campaign which launched nationally today. The next chapter in the “Here to help life go right” brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe. Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes. In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right. You can watch all the videos by clicking below -- · “Pothole”: watch agent Benjamin Raymond help his customer deal with the damage to his car from an infamous pothole. · “She-Shed”: see how agent Zach Bay assures his customer that her “she-shed” is covered after being struck by lightning. · “Sir Robert”: watch agent Robert James show his young customer how State Farm is here to help in many different of life. · “Awkward Photo”: watch as agent Oumar Sylla practically becomes an extension of his customer’s family as he shows them all the ways State Farm will be there to protect their home. · “Shopping Cart”: watch agent Nora Vaden Holmes demonstrate the various situations in which State Farm is there to protect your vehicle, from runaway shopping carts to newly-minted teenage drivers. Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform. “Here to Help __ Go Right” will run nationally across broadcast, OLV, radio, social and digital, starting March 15. “Pothole” ran during the season finale of “This is Us” on March 13.
Awkward Photo
案例简介：我想你会对今天在全国范围内发起的国营农场 “在这里帮助 _____ 右转” 运动感兴趣。在 “帮助生活走向正轨” 品牌平台的下一章，这项新活动将为国营农场的多年品牌重组带来进一步的意义和背景。 由 DDB Chicago 创建的 “这里帮助 ___ 右转” 是一场完全整合的运动，由五个新的地点锚定，以来自全国各地的真正的州农场代理为特色。创意揭示了各种保险时刻的一些幽默，包括预期的和意想不到的，以显示当不幸发生时，国营农场及其许多代理人是如何帮助的。 在每一个地方，空白都充满了一个新的故事 -- 一种定义生活的新方法 -- 展示了国营农场帮助它走向正确的广度。你可以点击下面观看所有视频 -- · “坑洞”: 看特工本杰明 · 雷蒙德帮助他的客户处理因臭名昭著的坑洞而损坏他的汽车。 “她棚”: 看看扎克 · 贝特工如何向他的客户保证，她的 “她棚” 在被闪电击中后被覆盖了。 “罗伯特爵士”: 看经纪人罗伯特 · 詹姆斯向他的年轻顾客展示国营农场是如何在许多不同的生活中提供帮助的。 “尴尬照片”: 看着特工 Oumar Sylla 实际上成为了他客户家庭的延伸，因为他向他们展示了国家农场保护他们家园的所有方式。 “购物车”: 手表代理诺拉 · 瓦登 · 霍姆斯展示了国营农场保护你的车辆的各种情况，从失控的购物车到新铸造的十几岁的司机。 在所有的电影中，信息是明确的: 国营农场不仅仅是一家保险公司。通过品牌的移情方法，代理商以无数的方式帮助客户的生活。这是国家农场与其他类别的区别，也是这个新的 “帮助 _ _ Go Right” 创意平台的灵感来源。 从 3月15日开始，“在这里帮助 _ _ 右转” 将在全国范围内运行，包括广播、 OLV 、广播、社交和数字。《坑洞》在 3月13日的《这就是我们》季末播出。
Awkward Photo
案例简介：I thought you’d be interested in State Farm’s “Here to Help _____ Go Right” campaign which launched nationally today. The next chapter in the “Here to help life go right” brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe. Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes. In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right. You can watch all the videos by clicking below -- · “Pothole”: watch agent Benjamin Raymond help his customer deal with the damage to his car from an infamous pothole. · “She-Shed”: see how agent Zach Bay assures his customer that her “she-shed” is covered after being struck by lightning. · “Sir Robert”: watch agent Robert James show his young customer how State Farm is here to help in many different of life. · “Awkward Photo”: watch as agent Oumar Sylla practically becomes an extension of his customer’s family as he shows them all the ways State Farm will be there to protect their home. · “Shopping Cart”: watch agent Nora Vaden Holmes demonstrate the various situations in which State Farm is there to protect your vehicle, from runaway shopping carts to newly-minted teenage drivers. Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform. “Here to Help __ Go Right” will run nationally across broadcast, OLV, radio, social and digital, starting March 15. “Pothole” ran during the season finale of “This is Us” on March 13.
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基本信息
- 广告战役： #State Farm Insurance-影视-5885#
- 广告品牌： State Farm Insurance
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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