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以下
案例简介：活动描述 该网站由一部名为 “跟随” 的两分钟在线电影宣传。它详细描述了一个人开始志愿服务的情感决定。为了陪伴他的旅程，我们完全重新发明了一种被链条式吸烟者击中的格莱美获奖舞蹈; 与歌手兼歌曲作者乔伊 · 威廉姆斯一起重新录制了最初的曲目。她把原来的轨道变成了这部电影安静而深情的中心。 执行 这部电影公开发布在国营农场的 Facebook 页面、 Youtube 页面和 neighborhodofgood.com。在直播了三天后，这部电影的短版本开始播出。 相关性 这种音乐的力量帮助激励了成千上万的美国人开始在他们的社区做志愿者。 概要 根据美国劳工部的数据，70% 的美国人表示愿意志愿服务，但在过去的一年里只有 25% 的人志愿服务 (2015)。国营农场想缩小关怀和行动之间的差距。因此，他们推出了 NeighborhoodofGood.com; 一个简单的搜索引擎，将人们与社区中的志愿者机会联系起来。 结果 在第一个月，这部在线电影获得了超过 20,000,000 的浏览量，7,000,000 获得了社会印象，使国营农场的积极社会情绪飙升了 300%。Joy williams 版本的《不要让我失望》在 iTunes 歌手-词曲作者排行榜上排名第一，是连续四周最受欢迎的广告。在 2017 届夏季巡回赛的每一场演出的开幕式上，链条式吸烟者都在向观众免费播放这部电影。最重要的是，在第一个月里，它激发了超过 550,000 人在 neighborhoofgood.com 上搜索志愿者职位 (美国政府自己的志愿者网站流量的 16 倍) 战略 策略很简单: 把美国人的同情心转化为行动。用在线电影激励他们，并授权他们通过网站志愿服务。
以下
案例简介：CampaignDescription The site was promoted by a two-minute online film titled “Following”. It detailed one man’s emotional decision to beginning volunteering. To accompany his journey, we completely re-invented a Grammy-winning dance hit by The Chainsmokers; re-recording the original track with singer-songwriter, Joy Williams. She turned the original track into the quiet, soulful centerpiece of the film. Execution The film was posted publicly on State Farm’s Facebook page, Youtube page, and at NeighborhoodofGood.com. After being live for three days, shorter versions of the film ran in broadcast. Relevancy The power of this music helped inspire hundreds of thousands of Americans to begin volunteering in their communities. Synopsis According to the U.S. Dept. of Labor, 70% of Americans expressed a desire to volunteer, but only 25% volunteered in the past year (2015). State Farm wanted to close the gap between caring and doing. So they launched NeighborhoodofGood.com; a simple search engine connecting people with volunteer opportunities in their communities. Outcome In its first month, the online film received over 20,000,000 views, with 7,000,000 earned social impressions, skyrocketing State Farm’s positive social sentiment by 300%. Joy Williams' version of "Don't Let Me Down" hit #1 on the iTunes singer-songwriter chart, and was the #1 Most Shazamed Ad for four straight weeks. The Chainsmokers are playing the film to the crowd at the opening of every show on their 2017 summer tour, for free. Most importantly, in that first month, it inspired over 550,000 searches for volunteer openings on NeighborhooofGood.com (with 16x the traffic of the U.S. government’s own volunteering site) Strategy The strategy was simple: Turn the empathy of Americans into action. Inspire them with an online film, and empower them to volunteer via the website.
Following
案例简介：活动描述 该网站由一部名为 “跟随” 的两分钟在线电影宣传。它详细描述了一个人开始志愿服务的情感决定。为了陪伴他的旅程，我们完全重新发明了一种被链条式吸烟者击中的格莱美获奖舞蹈; 与歌手兼歌曲作者乔伊 · 威廉姆斯一起重新录制了最初的曲目。她把原来的轨道变成了这部电影安静而深情的中心。 执行 这部电影公开发布在国营农场的 Facebook 页面、 Youtube 页面和 neighborhodofgood.com。在直播了三天后，这部电影的短版本开始播出。 相关性 这种音乐的力量帮助激励了成千上万的美国人开始在他们的社区做志愿者。 概要 根据美国劳工部的数据，70% 的美国人表示愿意志愿服务，但在过去的一年里只有 25% 的人志愿服务 (2015)。国营农场想缩小关怀和行动之间的差距。因此，他们推出了 NeighborhoodofGood.com; 一个简单的搜索引擎，将人们与社区中的志愿者机会联系起来。 结果 在第一个月，这部在线电影获得了超过 20,000,000 的浏览量，7,000,000 获得了社会印象，使国营农场的积极社会情绪飙升了 300%。Joy williams 版本的《不要让我失望》在 iTunes 歌手-词曲作者排行榜上排名第一，是连续四周最受欢迎的广告。在 2017 届夏季巡回赛的每一场演出的开幕式上，链条式吸烟者都在向观众免费播放这部电影。最重要的是，在第一个月里，它激发了超过 550,000 人在 neighborhoofgood.com 上搜索志愿者职位 (美国政府自己的志愿者网站流量的 16 倍) 战略 策略很简单: 把美国人的同情心转化为行动。用在线电影激励他们，并授权他们通过网站志愿服务。
Following
案例简介：CampaignDescription The site was promoted by a two-minute online film titled “Following”. It detailed one man’s emotional decision to beginning volunteering. To accompany his journey, we completely re-invented a Grammy-winning dance hit by The Chainsmokers; re-recording the original track with singer-songwriter, Joy Williams. She turned the original track into the quiet, soulful centerpiece of the film. Execution The film was posted publicly on State Farm’s Facebook page, Youtube page, and at NeighborhoodofGood.com. After being live for three days, shorter versions of the film ran in broadcast. Relevancy The power of this music helped inspire hundreds of thousands of Americans to begin volunteering in their communities. Synopsis According to the U.S. Dept. of Labor, 70% of Americans expressed a desire to volunteer, but only 25% volunteered in the past year (2015). State Farm wanted to close the gap between caring and doing. So they launched NeighborhoodofGood.com; a simple search engine connecting people with volunteer opportunities in their communities. Outcome In its first month, the online film received over 20,000,000 views, with 7,000,000 earned social impressions, skyrocketing State Farm’s positive social sentiment by 300%. Joy Williams' version of "Don't Let Me Down" hit #1 on the iTunes singer-songwriter chart, and was the #1 Most Shazamed Ad for four straight weeks. The Chainsmokers are playing the film to the crowd at the opening of every show on their 2017 summer tour, for free. Most importantly, in that first month, it inspired over 550,000 searches for volunteer openings on NeighborhooofGood.com (with 16x the traffic of the U.S. government’s own volunteering site) Strategy The strategy was simple: Turn the empathy of Americans into action. Inspire them with an online film, and empower them to volunteer via the website.
以下
暂无简介
Following
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基本信息
- 广告战役： #State Farm Insurance-影视-d393#
- 广告品牌： State Farm Insurance
- 发布日期： 2000
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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