本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Eaternet
案例简介：战略 我们促销策略中两个非常相关的点是获胜者的数量 (1200) 和用户立即知道他们是否赢的机会。经过社交倾听，我们的方法简单明了: 和目标受众说同样的语言,巴西青年。第一步是了解我们的观众在数字世界中最喜欢什么，比如模因、电影、音乐、新闻、星座, 等等，然后将这些转化为 1,5 千克的巧克力。永远记住网站每天都在变化，每个赢家都有新的独特的作品。我们发起了一场活动，将顾客从销售点带到互联网上，在将最不寻常的巧克力碎片传播到世界各地后，我们的产品被送到了获胜者的手中, 是什么在上和离线产生了关系。
Eaternet
案例简介：Strategy Two extremely relevant points in our promotional strategy was the quantity of winners (1200) and the opportunity for users to know immediately if they won or not.After a social listening, our approach was simple and clear: speak the same language as our target audience, the Brazilian youth.The first step was to understand what our audience likes the most in the digital universe, like memes, films, music, news, horoscope, etc and then to transform those in physical 1,5kg pieces of chocolate. Always remembering that the website changed daily, with new and unique pieces to each winner. We created a campaign that took the customer from the point of sale to the internet, and after spreading the most unusual chocolate pieces everywhere, our product was delivered to the winner’s hands, what generated a relationship on and offline.
Eaternet
案例简介：战略 我们促销策略中两个非常相关的点是获胜者的数量 (1200) 和用户立即知道他们是否赢的机会。经过社交倾听，我们的方法简单明了: 和目标受众说同样的语言,巴西青年。第一步是了解我们的观众在数字世界中最喜欢什么，比如模因、电影、音乐、新闻、星座, 等等，然后将这些转化为 1,5 千克的巧克力。永远记住网站每天都在变化，每个赢家都有新的独特的作品。我们发起了一场活动，将顾客从销售点带到互联网上，在将最不寻常的巧克力碎片传播到世界各地后，我们的产品被送到了获胜者的手中, 是什么在上和离线产生了关系。
Eaternet
案例简介：Strategy Two extremely relevant points in our promotional strategy was the quantity of winners (1200) and the opportunity for users to know immediately if they won or not.After a social listening, our approach was simple and clear: speak the same language as our target audience, the Brazilian youth.The first step was to understand what our audience likes the most in the digital universe, like memes, films, music, news, horoscope, etc and then to transform those in physical 1,5kg pieces of chocolate. Always remembering that the website changed daily, with new and unique pieces to each winner. We created a campaign that took the customer from the point of sale to the internet, and after spreading the most unusual chocolate pieces everywhere, our product was delivered to the winner’s hands, what generated a relationship on and offline.
Eaternet
暂无简介
Eaternet
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
