The young watch, read, breath, wake up and sleep online. For the first time in history, a brand create the opportunity of eating the internet. We've transformed in chocolate a whole website for the EATERNET campaign - Open your mouth and eat the website. A real website, with real chocolate, to really eat it. The big idea was to turn things that people  love in pieces of the website with 1,5 kg of chocolate. The website changed everyday with new pieces, and to participate, the young had to buy Hershey’s, register and bite the site. The piece that was clicked, if awarded, was delivered in its home. With a constant usage of search and performance tools with data gathering, we’ve selected everything that Brazilian youth most love on internet. From songs, memes and movies to fashion, travels, news and horoscope. We transformed all this data in 1,5 kg chocolate pieces of all flavors and put them to be clicked on the website, both on desktop or mobile versions. With a fresh approach and, as an integrated campaign, the first contact with the user came on the product packaging which informed the opportunity to “bite” the website. Speaking in young language, have you ever seen a brand who had the punch to make a chocolate emoji poop? It says a lot about our kind of approach.