#NotBefore18|短视频|广告营销案例【ADGuider广告指南】

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# Not before18

案例简介：# Not before18 竞选报告: # Not before18 是一个全新的综合运动，由 J.Walter Thompson Beirut 为黎巴嫩妇女民主集会 (RDFL)，性别平等非政府组织，从医学角度处理童婚问题。这场运动揭露了 18 岁以下女性怀孕可能导致的威胁生命的医疗状况，在 # rawlife # nofilter 治疗中，没有分散注意力的美学。针对这场运动，黎巴嫩副总理兼公共卫生部长加桑 · 哈斯巴尼先生, 最近，该部承诺通过在黎巴嫩各地 1,200 多个医疗机构以及文化、政治和社会机构传播运动信息，帮助提高对这一关键问题的认识。

# Not before18

案例简介：#NotBefore18 Campaign Write-up: #NotBefore18 is a brand new integrated campaign from J. Walter Thompson Beirut for The Lebanese Women Democratic Gathering (RDFL), the gender equality NGO, tackling the issue of child marriage from a medical angle. The campaign unravels the life threatening medical conditions pregnancy in females under the age of 18 can cause, in a #rawlife, #nofilter treatment, devoid of distracting aesthetics. In response to the campaign, Lebanon’s Deputy Prime Minister and Minister of Public Health, Mr. Ghassan Hasbani, recently expressed the Ministry’s commitment to help raise awareness on this critical issue by spreading the campaign message at over 1,200 medical outlets across Lebanon and in cultural, political and social institutions.