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案例简介：在智利，9月11日的 2018年是我们纪念军事政变 45 周年的日期。当时，右翼政党正在质疑记忆与人权博物馆，称它的成立是为了描绘一个错误的历史版本，因为事情发生的方式不同, 没有暴力，甚至没有发生。为了让那些不在这里生活的年轻人了解 9月11日的 1973年发生了什么，我们找到了, 按时间顺序编辑和组织了来自不同收音机的 550 多个音频文件，这些文件传输了那天发生的事情。在一分钟一分钟的时间内编辑所有这些材料，通过音频重温智利政变 (17 年独裁统治的第一天)，只是它是如何发生的。所有这些材料都是在 9月11日，2018 期间，在 1973年被皮诺切特关闭的一个调幅电台播出的, 上午8点开始传输，以匹配当时正在发生的每分钟。
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案例简介：In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.
The Memory Dial
案例简介：在智利，9月11日的 2018年是我们纪念军事政变 45 周年的日期。当时，右翼政党正在质疑记忆与人权博物馆，称它的成立是为了描绘一个错误的历史版本，因为事情发生的方式不同, 没有暴力，甚至没有发生。为了让那些不在这里生活的年轻人了解 9月11日的 1973年发生了什么，我们找到了, 按时间顺序编辑和组织了来自不同收音机的 550 多个音频文件，这些文件传输了那天发生的事情。在一分钟一分钟的时间内编辑所有这些材料，通过音频重温智利政变 (17 年独裁统治的第一天)，只是它是如何发生的。所有这些材料都是在 9月11日，2018 期间，在 1973年被皮诺切特关闭的一个调幅电台播出的, 上午8点开始传输，以匹配当时正在发生的每分钟。
The Memory Dial
案例简介：In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.
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The Memory Dial
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基本信息
- 广告战役： #The Memory Dial#
- 广告品牌： Museum of Memory and Human Rights
- 发布日期： 2018-09-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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