案例简介：墨尔本地铁系统的事故和年轻人死亡人数多年来一直在上升。问题是，年轻人不听公共安全信息 -- 尤其是当他们来自当局的时候。“愚蠢的死亡方式” 改变了这一点。它把人们需要听到的安全信息变成了人们想要听到的信息。一路上，运动是减少伤害和拯救生命，同时创造微笑。特别值得注意的是，“愚蠢的死亡方式” 单曲在 iTunes 上销售了 77,000 多份，产生的钱被重新投资于进一步的列车安全项目。

案例简介：Accidents and deaths among young people on Melbourne’s Metro train system had been on the rise for years. The problem is, young people don’t listen to public safety messages – especially when they come from authorities. ‘Dumb Ways to Die’ changed that. It turned a safety message that people needed to hear, into a message people wanted to hear. Along the way the campaign was reducing injuries and saving lives while creating smiles. Of particular note, the ‘Dumb Ways to Die’ single sold over 77,000 copies on iTunes with money generated being re-invested in further train safety programs.

蠢蠢的死法 | Dumb Ways to Die

案例简介：墨尔本地铁系统的事故和年轻人死亡人数多年来一直在上升。问题是，年轻人不听公共安全信息 -- 尤其是当他们来自当局的时候。“愚蠢的死亡方式” 改变了这一点。它把人们需要听到的安全信息变成了人们想要听到的信息。一路上，运动是减少伤害和拯救生命，同时创造微笑。特别值得注意的是，“愚蠢的死亡方式” 单曲在 iTunes 上销售了 77,000 多份，产生的钱被重新投资于进一步的列车安全项目。

蠢蠢的死法 | Dumb Ways to Die

案例简介：Accidents and deaths among young people on Melbourne’s Metro train system had been on the rise for years. The problem is, young people don’t listen to public safety messages – especially when they come from authorities. ‘Dumb Ways to Die’ changed that. It turned a safety message that people needed to hear, into a message people wanted to hear. Along the way the campaign was reducing injuries and saving lives while creating smiles. Of particular note, the ‘Dumb Ways to Die’ single sold over 77,000 copies on iTunes with money generated being re-invested in further train safety programs.

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蠢蠢的死法 | Dumb Ways to Die

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