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MINDTUNES
案例简介：创意执行: -3 名残疾音乐家通过他们的思想和 DJ Fresh 混合并制作了曲目，学会了控制每一种乐器 (合成器、噪音和鼓)。 -我们在各种俱乐部试用了音乐曲目，将曲目发送到所有主要广播电台，并在 iTunes 和亚马逊上下载。 -从轨道上，我们制作了一个视频剪辑，完整的旅程将在一个 11 分钟的纪录片中看到，该纪录片被播送给了媒体和音乐社区。工资、横幅和其他在线媒体被用来推动额外的流量。 Mindtunes 立即大受欢迎，成为国家和国际音乐论坛上谈论最多的话题之一，鼓舞了世界各地的人们。Mindtunes 在所有主要的国家、国际、音乐和科技媒体上获得了 100% 的正面报道，被认为是饮料品牌有史以来最有价值的事情之一。音乐曲目在所有主要广播电台如英国广播公司播出，甚至进入 iTunes top20。所有收益都捐赠给伊丽莎白女王基金会，每年帮助成千上万的残疾人实现他们的真正潜力。除了音乐行业内部的大量对话之外，这场运动还设法赢得了一部分的心。 目标: 在音乐社区中创建对话。 想法: 让 3 名身体残疾的前音乐家实现他们的梦想，再次创作音乐。为了做到这一点，我们建立了 Smirnoff Mindtunes 项目，使他们能够用自己的思维能力作为唯一的乐器来制作音乐。目标是让 3 名残疾音乐家与世界著名电子音乐制作人 DJ Fresh 一起制作一首成品曲目。一旦轨道完成并在夜总会进行测试，就制作了视频剪辑和在线纪录片，轨道本身可以从 iTunes 和亚马逊下载 (所有的继续都是捐赠的)。
MINDTUNES
案例简介：Creative Execution: - The 3 disabled musicians learned to control 1 instrument each (synth, noise and drums) by the power of their thoughts and DJ Fresh mixed and produced the track. - We tried out the music track in various clubs, sent the track to all major radio stations and made it downloadable on iTunes and Amazon. - From the track we made a video clip and the complete journey was to be seen in an 11-minute documentary that was seeded to the press and music community. Payroll, banners and other online media were used to drive extra traffic. Mindtunes was an instant hit and became one of the most talked about topics on national and international music forums, inspiring people around the world. Mindtunes got 100% positive coverage in all major national, international, music and tech press, and was considered one of the most worthy things a drinks brand has ever done. The music track got airplay on all major radio stations like BBC and even made it into the iTunes Top20. All proceeds were donated to the Queen Elisabeth Foundation helping thousands of disabled people every year to realize their true potential. Apart from a huge share of conversation within the music industry this campaign also managed to gather share of heart. Objective: create conversation within the music community. Idea: Enable 3 physically disabled former musicians to realize their dream and make music again. To do this we set up the Smirnoff Mindtunes project enabling them to make music with the power of their mind as the only instrument. Goal was to allow the 3 disabled musicians to produce a finished track together with world famous electronic music producer DJ Fresh. Once the track was finished and tested in nightclubs a videoclip and online documentary was made and the track itself could be downloaded from iTunes and Amazon (all proceed were donated).
MINDTUNES
案例简介：创意执行: -3 名残疾音乐家通过他们的思想和 DJ Fresh 混合并制作了曲目，学会了控制每一种乐器 (合成器、噪音和鼓)。 -我们在各种俱乐部试用了音乐曲目，将曲目发送到所有主要广播电台，并在 iTunes 和亚马逊上下载。 -从轨道上，我们制作了一个视频剪辑，完整的旅程将在一个 11 分钟的纪录片中看到，该纪录片被播送给了媒体和音乐社区。工资、横幅和其他在线媒体被用来推动额外的流量。 Mindtunes 立即大受欢迎，成为国家和国际音乐论坛上谈论最多的话题之一，鼓舞了世界各地的人们。Mindtunes 在所有主要的国家、国际、音乐和科技媒体上获得了 100% 的正面报道，被认为是饮料品牌有史以来最有价值的事情之一。音乐曲目在所有主要广播电台如英国广播公司播出，甚至进入 iTunes top20。所有收益都捐赠给伊丽莎白女王基金会，每年帮助成千上万的残疾人实现他们的真正潜力。除了音乐行业内部的大量对话之外，这场运动还设法赢得了一部分的心。 目标: 在音乐社区中创建对话。 想法: 让 3 名身体残疾的前音乐家实现他们的梦想，再次创作音乐。为了做到这一点，我们建立了 Smirnoff Mindtunes 项目，使他们能够用自己的思维能力作为唯一的乐器来制作音乐。目标是让 3 名残疾音乐家与世界著名电子音乐制作人 DJ Fresh 一起制作一首成品曲目。一旦轨道完成并在夜总会进行测试，就制作了视频剪辑和在线纪录片，轨道本身可以从 iTunes 和亚马逊下载 (所有的继续都是捐赠的)。
MINDTUNES
案例简介：Creative Execution: - The 3 disabled musicians learned to control 1 instrument each (synth, noise and drums) by the power of their thoughts and DJ Fresh mixed and produced the track. - We tried out the music track in various clubs, sent the track to all major radio stations and made it downloadable on iTunes and Amazon. - From the track we made a video clip and the complete journey was to be seen in an 11-minute documentary that was seeded to the press and music community. Payroll, banners and other online media were used to drive extra traffic. Mindtunes was an instant hit and became one of the most talked about topics on national and international music forums, inspiring people around the world. Mindtunes got 100% positive coverage in all major national, international, music and tech press, and was considered one of the most worthy things a drinks brand has ever done. The music track got airplay on all major radio stations like BBC and even made it into the iTunes Top20. All proceeds were donated to the Queen Elisabeth Foundation helping thousands of disabled people every year to realize their true potential. Apart from a huge share of conversation within the music industry this campaign also managed to gather share of heart. Objective: create conversation within the music community. Idea: Enable 3 physically disabled former musicians to realize their dream and make music again. To do this we set up the Smirnoff Mindtunes project enabling them to make music with the power of their mind as the only instrument. Goal was to allow the 3 disabled musicians to produce a finished track together with world famous electronic music producer DJ Fresh. Once the track was finished and tested in nightclubs a videoclip and online documentary was made and the track itself could be downloaded from iTunes and Amazon (all proceed were donated).
MINDTUNES
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MINDTUNES
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基本信息
- 广告战役： #Smirnoff-c502#
- 广告品牌： 皇冠伏特加
- 发布日期： 2013-05-01
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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