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Instagram 你的冰箱
案例简介：执行 一个基于 Instagram 的活动，让人们发送冰箱的照片。Smirnoff 的在线调酒师看了看，并根据他们在照片中看到的情况，回复了那些建议鸡尾酒的人。每个人都会收到一段个性化的 Instagram 视频，向他们展示如何制作鸡尾酒。 结果 冰箱被上传，饮料被创建，查看和共享超过 200,000 次。Smirnoff NZ Instagram 的追随者增长了 676% -- 比 Smirnoff USA 的 Instagram 少了 6000 的追随者 (请记住，新西兰的人口比 3.15亿人小!)。自该活动发起以来，Smirnoff 的销售额激增 -- 品牌销售额增加了 20%。 战略 Smirnoff 有能力释放任何东西的潜力 -- 任何成分，任何社交场合。该活动利用社交媒体展示了斯米尔诺夫的 “纯粹潜力”。Smirnoff 要求人们通过 Instagram 发送他们冰箱的照片。他们的在线酒吧招标人员看了看，想出了什么有趣的鸡尾酒可以由他们能看到的成分制成。然后，人们被发送了一个建议，然后是一个个性化的 Instagram 视频，向他们展示如何制作。
Instagram 你的冰箱
案例简介：Execution An Instagram based campaign getting people to send in shots of their fridge. Smirnoff’s online bartenders took a look and got back to people who suggestions for great cocktails, based on what they could see in the pictures. Each person received a personalized Instagram video showing them how to make the cocktail. Outcome Fridges were uploaded, drinks were created, viewed and shared over 200,000 times. Smirnoff NZ’z Instagram followers grew by 676% - that’s 6000 followers short of Smirnoff USA’s Instagram (remember NZ has population 315 million people smaller!).Since the campaign launched, Smirnoff’s sales jumped – increasing the value of brand sales by 20%. Strategy Smirnoff has the power to release the potential in anything – any ingredients, any social situations. This campaign used social media to demonstrate Smirnoff’s “Pure Potential”. Smirnoff asked people to send in pictures of their fridge via Instagram. Their online bar tenders took a look and worked out what interesting cocktails could be made from the ingredients they could see. People were then sent a suggestion, followed by a personalized Instagram video showing them how to make it.
Instagram Your Fridge
案例简介：执行 一个基于 Instagram 的活动，让人们发送冰箱的照片。Smirnoff 的在线调酒师看了看，并根据他们在照片中看到的情况，回复了那些建议鸡尾酒的人。每个人都会收到一段个性化的 Instagram 视频，向他们展示如何制作鸡尾酒。 结果 冰箱被上传，饮料被创建，查看和共享超过 200,000 次。Smirnoff NZ Instagram 的追随者增长了 676% -- 比 Smirnoff USA 的 Instagram 少了 6000 的追随者 (请记住，新西兰的人口比 3.15亿人小!)。自该活动发起以来，Smirnoff 的销售额激增 -- 品牌销售额增加了 20%。 战略 Smirnoff 有能力释放任何东西的潜力 -- 任何成分，任何社交场合。该活动利用社交媒体展示了斯米尔诺夫的 “纯粹潜力”。Smirnoff 要求人们通过 Instagram 发送他们冰箱的照片。他们的在线酒吧招标人员看了看，想出了什么有趣的鸡尾酒可以由他们能看到的成分制成。然后，人们被发送了一个建议，然后是一个个性化的 Instagram 视频，向他们展示如何制作。
Instagram Your Fridge
案例简介：Execution An Instagram based campaign getting people to send in shots of their fridge. Smirnoff’s online bartenders took a look and got back to people who suggestions for great cocktails, based on what they could see in the pictures. Each person received a personalized Instagram video showing them how to make the cocktail. Outcome Fridges were uploaded, drinks were created, viewed and shared over 200,000 times. Smirnoff NZ’z Instagram followers grew by 676% - that’s 6000 followers short of Smirnoff USA’s Instagram (remember NZ has population 315 million people smaller!).Since the campaign launched, Smirnoff’s sales jumped – increasing the value of brand sales by 20%. Strategy Smirnoff has the power to release the potential in anything – any ingredients, any social situations. This campaign used social media to demonstrate Smirnoff’s “Pure Potential”. Smirnoff asked people to send in pictures of their fridge via Instagram. Their online bar tenders took a look and worked out what interesting cocktails could be made from the ingredients they could see. People were then sent a suggestion, followed by a personalized Instagram video showing them how to make it.
Instagram 你的冰箱
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Instagram Your Fridge
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