SUMMARY After inventing the dishwasher detergent market in the 70s, Sun suffered a 20-year decline in market share, following the normalization of the market. As the market became more competitive, brands became more aggressive and were exposed to a risk of commoditization. The challenge was to re-create a differentiation to re-establish the leadership of Sun and to give value to the market as a whole. The Experts campaign not only succeeded in stabilizing market share and reversing the downward trend (growth in all key markets), but also clearly re-assessed the Brands hegemony in key markets.
Business Sector Small Appliances & Home Accessories Philosophy La machine U se démarque par son design pur et modulable et son aspect très fonctionnel. Sa particularité : elle s’adapte à toutes vos envies.
In a consulting-room, an plastic surgeon removes delicately the bandages of a patient who was just operated. Suddenly, the surgeon assistant crunchs into a NestlÃ© barrette and begins to laugh with a surprizing and uncontrolled manner. The patient who thinks that the assistant laughs about her facts, expects the worst and faints, the head before. Then we hear the snap of a breaking noose. Context To renew the communication, to impose a new way to consume chocolate Philosophy/Solution NestlÃ© Barrette. The chocolate exhilirating dose