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善良的字体
案例简介:俄罗斯成千上万的脑瘫儿童需要接受治疗。即使写一封信也需要他们付出巨大的努力。因此,Smetana将33个带有CP的儿童的笔迹样本组合成一种独特的 “善良” 字体,并使每个人都有机会在 “世界CP日” 使用该字体来支持儿童。项目网站的每个访问者都可以下载字体,捐款并订购商品。在短短一天内,字体遍布全国,外展超过3000万人。该运动共筹集了1150万卢布,并帮助了130多名CP儿童。
善良的字体
案例简介:Thousands of children with cerebral palsy in Russia need to get therapy. Writing even one letter requires significant effort from them. So Smetana put together handwriting samples of 33 children with CP into one unique Font of Kindness and gave the opportunity to everyone to use this font on World CP day to support children. Every visitor of the project website could download the font, make a donation, and order merch. In just a day the font spread across the entire country, with outreach exceeding 30 million people. The campaign raised a total of 11.5 million rubles and helped more than 130 children with CP.
The Font of Kindness
案例简介:俄罗斯成千上万的脑瘫儿童需要接受治疗。即使写一封信也需要他们付出巨大的努力。因此,Smetana将33个带有CP的儿童的笔迹样本组合成一种独特的 “善良” 字体,并使每个人都有机会在 “世界CP日” 使用该字体来支持儿童。项目网站的每个访问者都可以下载字体,捐款并订购商品。在短短一天内,字体遍布全国,外展超过3000万人。该运动共筹集了1150万卢布,并帮助了130多名CP儿童。
The Font of Kindness
案例简介:Thousands of children with cerebral palsy in Russia need to get therapy. Writing even one letter requires significant effort from them. So Smetana put together handwriting samples of 33 children with CP into one unique Font of Kindness and gave the opportunity to everyone to use this font on World CP day to support children. Every visitor of the project website could download the font, make a donation, and order merch. In just a day the font spread across the entire country, with outreach exceeding 30 million people. The campaign raised a total of 11.5 million rubles and helped more than 130 children with CP.
善良的字体
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The Font of Kindness
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基本信息
- 广告战役: #RosBank-推广与活动-cfb11#
- 广告品牌: RosBank
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 活动
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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