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善良的字体
案例简介:俄罗斯成千上万的脑瘫儿童需要接受治疗。即使写一封信也需要他们付出很大的努力。因此,Smetana将33名带有CP的儿童的手写样本组合成一种独特的善意字体,并让每个人都有机会在世界CP日使用这种字体来支持儿童。项目网站的每个访问者都可以下载字体,进行捐赠,并订购merch。仅在一天之内,字体就遍布全国,外联人数超过3000万人。该活动共筹集了1150万卢布,帮助了130多名患有CP的儿童。
善良的字体
案例简介:Thousands of children with cerebral palsy in Russia need to get therapy. Writing even one letter requires significant effort from them. So Smetana put together handwriting samples of 33 children with CP into one unique Font of Kindness and gave the opportunity to everyone to use this font on World CP day to support children. Every visitor of the project website could download the font, make a donation, and order merch. In just a day the font spread across the entire country, with outreach exceeding 30 million people. The campaign raised a total of 11.5 million rubles and helped more than 130 children with CP.
The Font of Kindness
案例简介:俄罗斯成千上万的脑瘫儿童需要接受治疗。即使写一封信也需要他们付出很大的努力。因此,Smetana将33名带有CP的儿童的手写样本组合成一种独特的善意字体,并让每个人都有机会在世界CP日使用这种字体来支持儿童。项目网站的每个访问者都可以下载字体,进行捐赠,并订购merch。仅在一天之内,字体就遍布全国,外联人数超过3000万人。该活动共筹集了1150万卢布,帮助了130多名患有CP的儿童。
The Font of Kindness
案例简介:Thousands of children with cerebral palsy in Russia need to get therapy. Writing even one letter requires significant effort from them. So Smetana put together handwriting samples of 33 children with CP into one unique Font of Kindness and gave the opportunity to everyone to use this font on World CP day to support children. Every visitor of the project website could download the font, make a donation, and order merch. In just a day the font spread across the entire country, with outreach exceeding 30 million people. The campaign raised a total of 11.5 million rubles and helped more than 130 children with CP.
善良的字体
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The Font of Kindness
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基本信息
- 广告战役: #RosBank-推广与活动-cfb11#
- 广告品牌: RosBank
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 活动
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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