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海拔高度酿造
案例简介：背景概述: 挑战: 国泰航空需要改变关于常客高级旅行的对话。但是，为了最大限度地利用有限的预算提供，只是聊天座位和机上娱乐是不够的。洞察: 当我们飞行时，机舱压力和海拔高度会让我们的味觉降低 30% -- 通常会破坏食物和饮料的味道。一些航空公司试图增强食物的味道，但是世界上最受欢迎的酒精饮料呢？这为国泰航空提供了一个机会，他们需要一种创新的方式来改变对客户服务的负面看法。执行: 我们创造了世界上第一个科学制作的 35000 英尺的啤酒。在我们的第一架飞机之后，我们称之为 “betsy”，并将航空科学与改造的酿造过程相结合，以对抗飞行对我们味觉的影响。Betsy 在选定的航线上推出，引发了关于航空公司创新的全球对话，需求达到了惊人的高度。结果: 104 米赢得媒体 97x 广告支出回报 83% 贝茜说，国泰体验 74% 说，增强了所有关键路线的旅行体验
海拔高度酿造
案例简介：Background Overview : Challenge: Cathay Pacific Needed To Change The Conversation About Premium Travel For Frequent Travelers. But In Order To Maximise And Leverage The Limited Budget Provided, Just Talking Seats And Inflight Entertainment Would Not Be Enough. Insight: When We Fly, Cabin Pressure And Altitude Can Dull Our Palate By Up To 30% – Often Ruining The Taste Of Food And Drink. Some Airlines Try To Enhance The Flavour Of Food, But What About The World’s Favourite Alcoholic Beverage? This Presented An Opportunity For Cathay Pacific, Who Needed An Innovative Way To Change Negative Perception About Their Customer Service. Execution: We Created The World’s First Beer Scientifically Crafted For 35,000ft. We Called It “betsy” After Our Very First Aircraft, And Fused Aviation Science With A Reinvented Brewing Process To Combat The Effects Flying Has On Our Sense Of Taste. Betsy Launched On Selected Routes, Triggering A Global Conversation About Airline Innovation, With Demand Reaching Staggering Heights. Results: 104m In Earned Media 97x Return On Ad Spend 83% Said Betsy Differentiated The Cathay Experience 74% Said Enhanced The Travel Experience Rolled Out Across All Key Routes
The Altitude Brew
案例简介：背景概述: 挑战: 国泰航空需要改变关于常客高级旅行的对话。但是，为了最大限度地利用有限的预算提供，只是聊天座位和机上娱乐是不够的。洞察: 当我们飞行时，机舱压力和海拔高度会让我们的味觉降低 30% -- 通常会破坏食物和饮料的味道。一些航空公司试图增强食物的味道，但是世界上最受欢迎的酒精饮料呢？这为国泰航空提供了一个机会，他们需要一种创新的方式来改变对客户服务的负面看法。执行: 我们创造了世界上第一个科学制作的 35000 英尺的啤酒。在我们的第一架飞机之后，我们称之为 “betsy”，并将航空科学与改造的酿造过程相结合，以对抗飞行对我们味觉的影响。Betsy 在选定的航线上推出，引发了关于航空公司创新的全球对话，需求达到了惊人的高度。结果: 104 米赢得媒体 97x 广告支出回报 83% 贝茜说，国泰体验 74% 说，增强了所有关键路线的旅行体验
The Altitude Brew
案例简介：Background Overview : Challenge: Cathay Pacific Needed To Change The Conversation About Premium Travel For Frequent Travelers. But In Order To Maximise And Leverage The Limited Budget Provided, Just Talking Seats And Inflight Entertainment Would Not Be Enough. Insight: When We Fly, Cabin Pressure And Altitude Can Dull Our Palate By Up To 30% – Often Ruining The Taste Of Food And Drink. Some Airlines Try To Enhance The Flavour Of Food, But What About The World’s Favourite Alcoholic Beverage? This Presented An Opportunity For Cathay Pacific, Who Needed An Innovative Way To Change Negative Perception About Their Customer Service. Execution: We Created The World’s First Beer Scientifically Crafted For 35,000ft. We Called It “betsy” After Our Very First Aircraft, And Fused Aviation Science With A Reinvented Brewing Process To Combat The Effects Flying Has On Our Sense Of Taste. Betsy Launched On Selected Routes, Triggering A Global Conversation About Airline Innovation, With Demand Reaching Staggering Heights. Results: 104m In Earned Media 97x Return On Ad Spend 83% Said Betsy Differentiated The Cathay Experience 74% Said Enhanced The Travel Experience Rolled Out Across All Key Routes
海拔高度酿造
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The Altitude Brew
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基本信息
- 广告战役： #The Altitude Brew#
- 广告品牌： 国泰航空
- 发布日期： 2018-03-01
- 行业领域： 出行工具 , 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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