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    嘈杂的鸡肉

    案例简介:肯德基是一个非常臭名昭著的品牌,其内在特征与放入脆皮鸡肉时的享受有关。鉴于此,该机构找到了一种视觉方式将这种差异带入现实生活,这不仅是因为想法本身和感官的代表性,而且还因为壮观的完成。 这项伟大的运动是在过去的12个月中手工构思和开发的。这一次是必要的,以获得这种程度的细节和达到这种水平的最终工艺,这也成为视频内容,概念上告诉整个过程是如何。 此外,还实现了一个经典的简短广告,其中传达的内容直接是产品的好处,而实现的内容是进行声音执行,当看到声音时,您可以想象 “那些嘴巴” 在咬人时产生的声音。肯德基的鸡肉也是如此。

    嘈杂的鸡肉

    案例简介:KFC is a brand with a very notorious intrinsic characteristic related to the enjoyment of crispy chicken when put in the mouth. Given this, the agency found a visual way to bring this differential to real life, not only because of the idea itself and the representativeness of the sensorial, but also because of the spectacular finish. This great campaign was conceived manually and developed over the last 12 months. This time was necessary to obtain this level of detail and to reach this level of final craft, which also became in video contents that conceptually tell how the whole process was. In addition, a classic brief ad was achieved, where what is communicated is directly the benefit of the product and what was achieved is making sound executions, which when seen, you can imagine the sound that “those mouths” produce when biting. Same thing with KFC's chicken.

    Noisy Chicken

    案例简介:肯德基是一个非常臭名昭著的品牌,其内在特征与放入脆皮鸡肉时的享受有关。鉴于此,该机构找到了一种视觉方式将这种差异带入现实生活,这不仅是因为想法本身和感官的代表性,而且还因为壮观的完成。 这项伟大的运动是在过去的12个月中手工构思和开发的。这一次是必要的,以获得这种程度的细节和达到这种水平的最终工艺,这也成为视频内容,概念上告诉整个过程是如何。 此外,还实现了一个经典的简短广告,其中传达的内容直接是产品的好处,而实现的内容是进行声音执行,当看到声音时,您可以想象 “那些嘴巴” 在咬人时产生的声音。肯德基的鸡肉也是如此。

    Noisy Chicken

    案例简介:KFC is a brand with a very notorious intrinsic characteristic related to the enjoyment of crispy chicken when put in the mouth. Given this, the agency found a visual way to bring this differential to real life, not only because of the idea itself and the representativeness of the sensorial, but also because of the spectacular finish. This great campaign was conceived manually and developed over the last 12 months. This time was necessary to obtain this level of detail and to reach this level of final craft, which also became in video contents that conceptually tell how the whole process was. In addition, a classic brief ad was achieved, where what is communicated is directly the benefit of the product and what was achieved is making sound executions, which when seen, you can imagine the sound that “those mouths” produce when biting. Same thing with KFC's chicken.

    嘈杂的鸡肉

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    Noisy Chicken

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