Variations on a Hail|短视频|广告营销案例【ADGuider广告指南】

冰雹上的变化

案例简介：点击 3X 给 “冰雹上的变化” 带来幽默乘坐出租车的艺术即将迎来 21 世纪的改头换面，这是纽约出租车和豪华轿车委员会推出的一款新应用。为了迎接这个运输的新时代，位于 Flatiron 的生产工作室 Click 3X 捐赠了大量资源来创造 “冰雹上的变化”, “一个由 Cooke & Co CD/文案马蒂 · 库克开发的新地点，完全通过点击 3X 执行和资助，并由点击 3X 导演乔希 · 鲁本和文斯 · Peone 拍摄。《冰雹上的变化》是一个有趣的教育视频，专门在纽约出租车电视上播放。纽约出租车和豪华轿车专员大卫 · 亚斯基的画外音和外观列出了所有久经考验的 “真正的欢呼” 技巧, “现场以历史上技术最先进的“ 冰雹 ”达到高潮 -- TLC 智能手机应用程序，允许用户联系附近的出租车。该应用程序承诺，如果纽约人发现自己需要在城市的一个不熟悉的地方兜风，或者在深夜，或者在匆忙赴约时，生活会变得更加轻松。这是一个为工作室心爱的家乡城市创造的公益项目，点击 3X 管理制作和后期的所有阶段，包括颜色分级、视觉特效和整理。点击 3X 还起草了它在音频邮报工作室听到城市的朋友来处理混合和声音设计。导演二人组，也被称为 j + v，赢得了作为 CollegeHumor.com 首映视频团队的声誉 -- 在他们在那里居住六年的时间里，制作、导演和主演了数百个视频。他们把他们的开玩笑的喜剧语气带到 “冰雹上的变化”，给 PSA 带来了有趣和信息丰富的整体影响。

冰雹上的变化

案例简介：Click 3X Brings Humor to “Variations on a Hail” The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. To welcome this new age of transportation, Flatiron-based production studio Click 3X has donated its considerable resources to create “Variations on a Hail,” a new spot developed by Cooke&Co CD/Copywriter Marty Cooke, executed and financed entirely through Click 3X, and shot by Click 3X directors Josh Ruben & Vince Peone. “Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. With a voiceover and appearance by NYC Taxi and Limousine Commissioner David Yassky listing all of the tried and true hailing “techniques,” the spot culminates with the most technologically advanced “hail” in history – the TLC smartphone app that will allow users to contact nearby taxicabs. The app promises to make life easier should New Yorkers find themselves in need of a ride in an unfamiliar part of the city, late at night, or while rushing to their next appointment. A pro-bono project created for the benefit of the studio’s beloved home city, Click 3X managed production and all the stages of post, including color grading, VFX, and finishing. Click 3X also drafted its friends at audio post studio Heard City to handle mix and sound design. The directorial duo, also known as j+v, earned its reputation as CollegeHumor.com’s premiere video team – producing, directing, and starring in hundreds of videos over their six-year residency there. They bring their tongue-in-cheek comedic tone to “Variations on a Hail,” imparting a fun and informative overall affect to the PSA.