OITO ENDOBRANDING LOGO|海报/平面|广告营销案例【ADGuider广告指南】

OITO ENDOBRANDING 标志

案例简介：简要解释主要的挑战是为一个专注于品牌的新公司创造一个专属身份。公司的主要目标之一是以人为本。因此，挑战是以一种简单而贴身的形式传达这一点，一旦公众在任何方面接触到标志，这种方式很容易被公众接受。此外，以一种非常简单的形式，我们必须向公众和潜在客户解释业务的概念 -- 这对当地市场来说是全新的。描述客户的简报客户是一家名为 Oito 的 endobranding 公司 (在葡萄牙语中意味着 8)。根据其创新方法，该公司要求一个年轻、现代、有吸引力的品牌，成为一个内部营销公司，而不是内部营销公司。设计过程以数字 8 形状为起点，我们开发了一个字面上的身份，将公司名称输入形状。因此，我们简化了品牌的传播。我们也以一种独特的方式统一了符号的阅读。从这一点，我们创造了一个强大的身份，简单，容易被公众理解。结果一旦接触到材料，许多客户都称赞了公司。他们也对最终结果的简单、美丽和效果感到惊讶。这个标志最终帮助了新公司在市场上的良好接受。

OITO ENDOBRANDING 标志

案例简介：Brief Explanation The main challenge was to create an exclusive identity for a new company focused in branding. One of the main objectives of the company is its humanist approach. Therefore the challenge was to communicate this in a simple and adherent form, in a way that was easily accepted by the public, once they got in contact with the logo in any aspect. Furthermore, in a very straightforward format, we had to explain for the public and prospects the concept of the business – which was brand new for the local market. Describe the brief from the client The client is an endobranding company named Oito (wich means eight in Portuguese). The company asked for a young, contemporary and appealing brand, according to its innovative approach, of being an endobranding company instead of an endomarketing one. Design Process Having set the number eight shape as a starting point, we have developed a literal identity, entering the name of the company into the shape. Therewith we have simplified the communication of the brand. We have also unified the reading of the signs in a unique way. From this we have created a strong identity, simple and easy to be understood by the public. Results Once in contact with the materials, many clients have praised the company. They were also positively surprised by the simplicity, beauty and effect of the final result. The logo ended up helping the good acceptance of the new company in the market.