The Dancing Traffic Light|短视频|广告营销案例【ADGuider广告指南】

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跳舞的交通灯

案例简介：执行在葡萄牙里斯本，舞蹈交通灯首次在四个带 led 面板的交通灯上实现。在舞池里，路人可以选择一种音乐类型，通过 kinect 技术进入红人的角色。他们的动作被实时带到交通灯上。结果 -81% 比以前更多的人在红灯前等待-+ 1000万的在线浏览量-在德国病毒视频图表 2014 中排名第二-超过 250.000 的社交媒体分享-看过这部电影的人 71% 更有可能认为智能是一个转变的品牌我们的城市变成了一个更好的地方 -- www.smart.com 的流量在竞选期间增加了 + 170% -- 全球媒体报道有 4.4亿的媒体印象 -- 谷歌 “搜索 2014 年” 的一部分仅 3200万个视图 -- 5 个城市提出的实施想法的请求战略目标: smart 的使命是为城市问题找到新的解决方案。我们不想只宣称这一点，而是想在现实生活中证明这一点。洞察: 统计数据显示，人们不耐烦 -- 这使得交通灯成为城市行人最危险的地方。在美国和欧洲，每年有超过 10,000 人死于过马路时的错误行为。策略: 基于我们的研究，我们希望通过找到一个真正的解决方案来传播信息，让人们意识到这个问题。想法: 我们开发了一个红绿灯，人们喜欢等待: 一个跳舞的红绿灯人。在一个舞池里，路人可以选择一种音乐类型，然后滑入红人的角色。他们的动作通过 kinect 技术实时到达红绿灯。

跳舞的交通灯

案例简介：Execution The Dancing Traffic Light was first implemented at four traffic lights with led panels in Lisbon, Portugal. In a dance box passersby could chose from a music genre and slip into the role of the red man via kinect technology. Their movements where brought to the traffic lights in realtime. Outcome -81% more people than before waited at the red light-+10 million views online-#2 in the German viral video charts 2014 -More than 250.000 social media shares-People who saw the film were 71% more likely to perceive smart as a brand that turns our cities into a better place-Traffic at www.smart.com increased by +170% during the campaign period-Worldwide press coverage with 440 million media impressions-Part of Google’s „Year in Search 2014“ with more than 32 million views alone-5 requests from cities to implement the idea Strategy Objective:smart has made it their mission to find new solutions for urban problems. Instead of only claiming this, we wanted to prove it in real life.Insight:Statistics show that people are impatient – that makes traffic lights the most dangerous spots for pedestrians in the city. In the U.S. and Europe combined over 10,000 people die each year due to wrong behaviour while crossing the street. Strategy:Based on our research we wanted to make people aware of the problem by finding a real solution that would spread the word. Idea:We developed a traffic light where people love to wait: with a dancing red traffic light man. In a dance box passersby could chose from a music genre and slip into the role of the red man. Their movements where brought to the traffic lights in realtime via kinect technology.