When Loneliness Calls|图文,短视频|广告营销案例【ADGuider广告指南】

当孤独召唤

案例简介：如果一个人对购买或服务有疑问，他们通常会与相关公司的联系中心联系。大多数人不知道的是，在这些联络中心工作有阴暗面。许多精神困扰的人通常会拨打第一个可用号码。这些主要是公司联络中心，那里的人们没有接受过帮助他们的培训。Luna \ TBWA和来自斯洛文尼亚的保险公司Zavarovalnica Sava设计了 “当孤独召唤时” 的倡议。他们与专业人士合作，为呼叫中心的员工提供了如何与精神困扰的人交谈的教育。现在，他们正在邀请其他公司加入他们的事业，并为员工实施相同的教育计划。每40秒就有人夺走自己的生命。斯洛文尼亚是自杀的领导者之一，因为自杀造成的受害者比车祸多4倍。在迈出最后一步之前，他们中的许多人试图寻求帮助，但他们的尝试没有得到认可。通过与联络中心的员工交谈，我们意识到，尽管有自杀预防热线，但精神困扰的人通常会拨打第一个可用号码，该号码通常是公司联络中心的号码。Zavarovalnica Sava实施的一项倡议是 “当孤独来电时”，旨在为联络中心的员工提供与精神困扰的人打交道的正确培训和知识。设计了一个由教练专业人士和心理学家领导的特殊教育计划，现在任何其他想要加入这一计划并有所作为的公司都可以使用-有时甚至在生与死之间。Zavarovalnica Sava董事会主席David Kastelic向拥有自己联系中心的斯洛文尼亚公司发出了个人邀请。他写道: “有句老话说: '如果你拯救了一条生命，你就拯救了人类'。我们相信我们可以一起做，因为只有在一起，我们永远不会真正孤独。”注意: 自杀是社会的共同问题。如果您遇到一个精神困扰的人，请记住，有时只是说话就足够了。给某人机会就他们的痛苦进行诚实的交谈可能只是他们需要的帮助。斯洛文尼亚TBWA为Zavarovalnica Sava创建的内容广告，类别包括: 健康、公共利益、非政府组织。

当孤独召唤

案例简介：If a person has a question about a purchase or a service, they usually get in touch with the contact centre of a company in question. What most people don’t know is that there is a dark side to working in those contact centres. Many people in mental distress usually call the first available number. These are mostly company contact centres, where people aren’t trained to help them. Luna \TBWA and Zavarovalnica Sava, an insurance company from Slovenia, designed the initiative ‘When Loneliness calls’. Working with professionals, they provided their employees in call centres with education on how to talk to people in mental distress. Now they are inviting other companies to join them in their cause and implement the same educational program for their employees. Every 40 seconds someone takes their own life. Slovenia is one of the leaders in suicide, since suicide claims 4 times more victims than car accidents. Before taking the final step, many of them try to seek help, but their attempts go unrecognised. By talking to contact centre employees, we realised that despite suicide prevention lines, people in mental distress usually call the first available number, which is often a number of a company’s contact centre. ‘When Loneliness calls’ is an initiative that Zavarovalnica Sava implemented to provide their employees in contact centres with the right training and knowledge for dealing with people in mental distress. A special educational program, led by coaching professionals and psychologists, was designed and is now available to any other company who wants to join this initiative and make a difference - sometimes even between life or death. David Kastelic, chairman of the board in Zavarovalnica Sava, sent a personal invitation to Slovenian companies with their own contact centres. He wrote: “An old saying goes: ‘If you save a life, you’ve saved humanity’. And we believe that we can do it together because only together we’re never truly alone.” Note: suicide is a communal problem of society. If you meet a person in mental distress, keep in mind, that sometimes just talking can be enough. Giving somebody the opportunity for an honest conversation about their pain might just be the helping hand they need. Content advertisement created by TBWA, Slovenia for Zavarovalnica Sava, within the categories: Health, Public Interest, NGO.