Manulife has launched three films to give new meaning to insurance especially to the younger markets. The films, created by JWT Manila as part of Manulife's 110th anniversary campaign, aim to resonate with people using stories of how a Manulife plan could help them achieve their dreams - like being able to take on a life-changing trip, starting your dream business, or even pushing your child to reach greater heights.A lot of people still associate insurance with unfortunate life events. They still see it in a traditional way. For some, insurance is something only for emergencies. It's what they leave their family when they're gone or something unexpectedly happens to them. Or it's something they won't be able to enjoy while they're alive and strong.The brand wanted to drive consideration and conversion by showing tangible and direct ways Manulife can help people achieve their dreams. For this new campaign, Manulife wanted to give insurance new meaning - a whole new positive meaning.CreditsClient: Manufacturers Life Insurance Co.Melissa Henson — SVP, Chief Marketing OfficerKay Wong — VP, Head of Branding & DigitalPaola Yamsuan — Senior Manager - Branding, MarketingAgency: J. Walter Thompson PhilippinesGolda Roldan – Managing DirectorDave Ferrer – Chief Creative OfficerBrandie Tan – Executive Creative DirectorJavey Villones – Creative Director/Art DirectorBob Cruz – Associate Creative Director / Art DirectorTim Villela – Associate Creative Director / CopywriterAlbert Millar - CopywriterJoei Calixto – CopywriterAngelique Vergara – Account ManagerPam Garcia – Executive Strategic Planning DirectorSam Zetha — Integrated Strategic ManagerDana Ledesma — Junior StrategistProducers:Jeng Gambol FlorescaLyda AguinaldoProduction: Film PabrikaDirector - Lyle SacrisCheska Ramos – Line ProducerMarivic San Juan/Jing Lopez — Executive ProducersDebbie Villanueva — Production DesignCris Pasturan - AD Sheenly Gener (Rockstar) - Asst ADLiza Apuyan — Production ManagerProduction staff:Joy OrioRegina InocencioRobert CuevasAldo DirectoNeil JaraIckoy ManzanoDirector of Photography:Lyle Sacris ( Ring)JA Tadena (Ride/Rockstar)Hong Kong camera operators:JC ValenciaCarlos MauricioGian CaluagArdan ArcegASoundman:Miguel Hernandez (Ring)Jojo Gonzales (Ride/Rockstar)Casters:Charmaine BetudioNestea Naesa JrMake up:Face One (Rockstar)Pedi Acebo ( Ride)Post Production — PabrikaOmnibus:Jose Alfaro Azucena (offline)Cris Cantos (online)Ring:Bien Felix ( offline)Cris Cantos (online)Rockstar:Cris Cantos ( Offline/Online)Ride:Jose Alfaro Azucena (offline)Anj Laparan (Online)Grading: BarebonesMusseli CruzAurie Anden