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Netflixnstick
案例简介：概要 网飞。一个几乎一夜之间重塑整个行业的挑战者品牌。自 2014年推出以来，网飞是法国家庭娱乐领域的新星。它正在快速上升: 今天，大多数年轻人无法想象没有他们最喜欢的系列的生活。《纸牌屋》、《陌生人》、《 OITNB & co.》已经成为青年文化和社交对话的重要组成部分。然而，网飞不想简单地成为对话的主题。该品牌希望参与对话，并在其通常的影响范围之外增加幽默和娱乐的额外帮助 -- 消费者之家的 “网飞 & 寒意” 沙发…… 网飞是如何让数百万年轻人高兴的，超越了他们最喜欢的系列的消费, 以品牌为平台
Netflixnstick
案例简介：Synopsis Netflix. A challenger brand that reshaped an entire industry almost overnight.Since its launch in 2014, Netflix is France’s rising star in home entertainment. And it is rising fast: Today, the majority of young people cannot imagine a life without their favourite series. House of Cards, Stranger Things, OITNB & Co. have become a crucial part of youth culture and social conversations.However, Netflix didn’t want to simply be the subject of conversations. The brand wanted to take part in conversations and add an additional helping of humour and entertainment outside its usual sphere of influence - the “Netflix & Chill” sofa at consumers’ houses…This is the story of how Netflix delighted millions of young people above and beyond the consumption of their favourite series, using the brand as a platform
Netflixnstick
案例简介：概要 网飞。一个几乎一夜之间重塑整个行业的挑战者品牌。自 2014年推出以来，网飞是法国家庭娱乐领域的新星。它正在快速上升: 今天，大多数年轻人无法想象没有他们最喜欢的系列的生活。《纸牌屋》、《陌生人》、《 OITNB & co.》已经成为青年文化和社交对话的重要组成部分。然而，网飞不想简单地成为对话的主题。该品牌希望参与对话，并在其通常的影响范围之外增加幽默和娱乐的额外帮助 -- 消费者之家的 “网飞 & 寒意” 沙发…… 网飞是如何让数百万年轻人高兴的，超越了他们最喜欢的系列的消费, 以品牌为平台
Netflixnstick
案例简介：Synopsis Netflix. A challenger brand that reshaped an entire industry almost overnight.Since its launch in 2014, Netflix is France’s rising star in home entertainment. And it is rising fast: Today, the majority of young people cannot imagine a life without their favourite series. House of Cards, Stranger Things, OITNB & Co. have become a crucial part of youth culture and social conversations.However, Netflix didn’t want to simply be the subject of conversations. The brand wanted to take part in conversations and add an additional helping of humour and entertainment outside its usual sphere of influence - the “Netflix & Chill” sofa at consumers’ houses…This is the story of how Netflix delighted millions of young people above and beyond the consumption of their favourite series, using the brand as a platform
Netflixnstick
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