案例简介：

案例简介：Background People believe that EVs are sustainable but it's not completely true. Although EV uses high-performance batteries, they have battery life, and batteries that reach their end of life get discarded. Together with batteries EV's sophisticated body parts are also disposed. EV batteries and body parts could have been repurposed after they finished serving in EVs. ""Making EVs 100% sustainable."" This was the major challenge we and our client embarked on. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Namie-city in Fukushima prefecture was heavily damaged by the Great East Japan Earthquake in 2011. Most of the town was swamped by the tsunami and people were forced to evacuate. The National Route 114, the fundamental logistic infrastructure running through the center of the area with destroyed infrastructure, had been blocked after the disaster. In 2017, evacuation order against Namie-city was removed and some people came back to the town. However, without improved infrastructure, reconstruction could not proceed as planned. THE REBORN LIGHT was installed along the National Route 114 for 1.4km. As people in this area suffered damage from the nuclear power plant, they rejected to continue to “rely on the electricity from power plants.” THE REBORN LIGHT has accelerated the reconstruction of Namie-city, making their wishes come true. Describe the creative idea (30% of vote) Nissan has changed the cycle of EVs and created a new infrastructure. Nissan transformed EV battery and body parts - from parts that finished their role in EVs to something that can be reborn and repurposed for people again. Nissan had the idea of “THE REBORN LIGHT.” Street lights were created by using discarded EV battery and body parts. EV continues to illuminate streets and drivers brilliantly after it's reborn. The more people drive EVs, the more infrastructure that doesn't rely on electricity will expand throughout the world. EV is now 100% sustainable, recycled and transformed into a new environmentally friendly light. Describe the strategy (20% of vote) Although many car manufacturers are examining the way to recycle EV battery, it has not become an industry due to the high cost. Nissan considered that it will be more efficient to reuse the battery as a big rechargeable battery without separating and melting the battery. Also, focusing on the fact that battery is portable, we developed a new infrastructure by combining it with solar panel, allowing it to be used in any country and regions. Describe the execution (20% of vote) THE REBORN LIGHT does not require electrical power source. Its energy is reserved during daytime using EV and solar power and illuminates at night.The main body of the light is made from recycled steel of EVs. Assuming the frequent natural disaster in Japan, it will never fall even under earthquakes and typhoons and its strength is secured based on calculated design.As this light can reserve energy, even if there is no sunlight for five consecutive days, it is able to illuminate for 365 days.Nissan decided to place this light in a place that is experiencing the most infrastructure shortage in Japan.This light was placed at the National Route 114 in Namie-city, Fukushima – the town which had heavy damage by the Great East Japan Earthquake. THE REBORN LIGHT changed the town of Namie from the most destroyed town in Japan to the town with the most advanced infrastructure in Japan. Describe the results/impact (30% of vote) THE REBORN LIGHT has supported the full-scale recovery of the National Route 114 in Namie-city that was dark and inconvenient. The improved condition of the National Route 114 contributed to the facilitation of reconstruction works in Namie-city. THE REBORN LIGHT developed a new eco-system of EV battery reuse and proved EV’s amazing potential to the world, which helped to increase the understanding of EV significance by 12 %. More than 20 regions showed interest in this light and made inquiries about its installation. Nissan plans to further expand this project to places beyond Namie-city.

The Reborn Light Project

案例简介：

The Reborn Light Project

案例简介：Background People believe that EVs are sustainable but it's not completely true. Although EV uses high-performance batteries, they have battery life, and batteries that reach their end of life get discarded. Together with batteries EV's sophisticated body parts are also disposed. EV batteries and body parts could have been repurposed after they finished serving in EVs. ""Making EVs 100% sustainable."" This was the major challenge we and our client embarked on. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Namie-city in Fukushima prefecture was heavily damaged by the Great East Japan Earthquake in 2011. Most of the town was swamped by the tsunami and people were forced to evacuate. The National Route 114, the fundamental logistic infrastructure running through the center of the area with destroyed infrastructure, had been blocked after the disaster. In 2017, evacuation order against Namie-city was removed and some people came back to the town. However, without improved infrastructure, reconstruction could not proceed as planned. THE REBORN LIGHT was installed along the National Route 114 for 1.4km. As people in this area suffered damage from the nuclear power plant, they rejected to continue to “rely on the electricity from power plants.” THE REBORN LIGHT has accelerated the reconstruction of Namie-city, making their wishes come true. Describe the creative idea (30% of vote) Nissan has changed the cycle of EVs and created a new infrastructure. Nissan transformed EV battery and body parts - from parts that finished their role in EVs to something that can be reborn and repurposed for people again. Nissan had the idea of “THE REBORN LIGHT.” Street lights were created by using discarded EV battery and body parts. EV continues to illuminate streets and drivers brilliantly after it's reborn. The more people drive EVs, the more infrastructure that doesn't rely on electricity will expand throughout the world. EV is now 100% sustainable, recycled and transformed into a new environmentally friendly light. Describe the strategy (20% of vote) Although many car manufacturers are examining the way to recycle EV battery, it has not become an industry due to the high cost. Nissan considered that it will be more efficient to reuse the battery as a big rechargeable battery without separating and melting the battery. Also, focusing on the fact that battery is portable, we developed a new infrastructure by combining it with solar panel, allowing it to be used in any country and regions. Describe the execution (20% of vote) THE REBORN LIGHT does not require electrical power source. Its energy is reserved during daytime using EV and solar power and illuminates at night.The main body of the light is made from recycled steel of EVs. Assuming the frequent natural disaster in Japan, it will never fall even under earthquakes and typhoons and its strength is secured based on calculated design.As this light can reserve energy, even if there is no sunlight for five consecutive days, it is able to illuminate for 365 days.Nissan decided to place this light in a place that is experiencing the most infrastructure shortage in Japan.This light was placed at the National Route 114 in Namie-city, Fukushima – the town which had heavy damage by the Great East Japan Earthquake. THE REBORN LIGHT changed the town of Namie from the most destroyed town in Japan to the town with the most advanced infrastructure in Japan. Describe the results/impact (30% of vote) THE REBORN LIGHT has supported the full-scale recovery of the National Route 114 in Namie-city that was dark and inconvenient. The improved condition of the National Route 114 contributed to the facilitation of reconstruction works in Namie-city. THE REBORN LIGHT developed a new eco-system of EV battery reuse and proved EV’s amazing potential to the world, which helped to increase the understanding of EV significance by 12 %. More than 20 regions showed interest in this light and made inquiries about its installation. Nissan plans to further expand this project to places beyond Namie-city.

暂无简介

The Reborn Light Project

暂无简介