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Cogy 轮椅
案例简介：执行 COGY 设计的独特性: 发音低的座位来刺激原始的运动反射，以及超轻的踏板。它是如何工作的: 1。只有一条腿的轻微推动才能使踏板立即移动。这种运动刺激脊髓的原始运动反射。这种运动刺激另一条腿的反射反应，踏板开始。反射是所有人类潜在的反应。例如，还没有学会走路的婴儿有一种自动反射，使他们的腿在行走运动中移动。 相关性 COGY 是一种将彻底改变轮椅行业的产品。1.轮椅，其原始形式可以追溯到 2,600 年前。在整个过程中，轮椅并没有发展成为一种支持不动的人流动的机制。COGY 是第一次轮椅让使用者通过驾驭和使用自己的腿来踩踏。2.康复对病人来说是漫长而艰巨的。然而，有了 COGY，你的身体可以接受康复，同时享受着用自己的腿移动自己的乐趣和新的希望。 活动描述 对许多病人来说，有轮椅的生活意味着放弃再次行走的可能性。我们的策略是针对这个非常心理学。与其他轮椅完全不同的定位。“对于那些仍然相信的人来说，轮椅” 被确立为产品主张。这也是一个口号，告诉病人他们有一个新的选择，而不是放弃他们的腿。2。通过收集和传达 COGY 用户的真实声音来获得可靠性和可信度。 结果 COGY 允许用户自己利用自己腿中的反射来推动自己前进。该产品以全新的创新挑战传统电动轮椅市场。COGY 为用户提供了两种康复的可能性。首先是身体康复，其次是心理康复。COGY 给用户的希望意味着他们对生活和幸福有了新的热情。一些用户甚至表达了新的雄心，比如环游日本或重返工作岗位。出售的单位比前一年增加了两倍多，越来越多的病人转向 COGY。对 COGY 的认可在海外蔓延开来，其中包括斯坦福大学医学研究机构的询问。 概要 日本国立东北大学名誉教授汉达发现，通过刺激位于脊柱的原始运动反射，即使是不动的腿也会被 “反射” 刺激运动。基于这一惊人的发现，创造一种全新轮椅的旅程开始了。不用说，这项研究计划的预算很少。所以苔丝作为合作伙伴和支持者进来，建立了一个联合发展伙伴关系。
Cogy 轮椅
案例简介：Execution Uniqueness of COGY’s Design:Pronouncedly low seating to stimulate the primitive motor reflex, and super light pedals.How it works:1. Only the slightest push from one leg makes the pedals move forth.2. This movement stimulates the primitive motor reflex in the spinal cord.3. This movement stimulates a reflex response in the other leg and pedaling begins. 4. Reflexes are a reaction latent in all humans. For example, babies who have yet to learn to walk have an automated reflex that makes their legs move in a walking motion. Relevancy COGY is a product that will revolutionize the wheelchair industry.1.Wheelchairs, and their original form can be traced back 2,600 years. For this whole time, the wheelchair has not evolved being a support mechanism that allows mobility for immobile persons. COGY is the first time ever where a wheelchair allows users to pedal by harnessing and using their own leg.2.Rehabilitation is lengthy and arduous for the patients. However, with COGY, your body can undergo rehabilitation while enjoying the fun and renewed hope of moving yourself, with your very own legs. CampaignDescription For many patients, a life with a wheelchair means a life of giving up on the possibility of ever walking again. Our strategy was aimed at this very psychology.1. An entirely different positioning to other wheelchairs. “The wheelchair for those who still believe” established as product proposition. This also act as a tagline and tells patients that they have a new option, rather than giving up on their legs. 2. Attained reliability and trustworthiness by collecting and conveying the real voices of COGY users. Outcome COGY allows the users themselves to harness the reflexes in their own legs to propel themselves forth. This product is challenging the traditional electric wheelchair market with their entirely new innovation. COGY offers two rehabilitation possibilities for the users. First is physical rehabilitation, while the second is psychological rehabilitation. The hope that COGY gives its users means they have a renewed zest for life, and happiness. Some users even expressed renewed ambitions such as traveling around Japan or going back to work. Units sold increased to more than twice from the year before, with more and more patients switching to COGY. Recognition of COGY spread overseas, which included a query from Stanford University’s medical research bodies. Synopsis Honorary Professor Handa of the National Tohoku University of Japan discovered that by stimulating the primitive motor reflex located in the spine, even immobile legs are spurred into movement by “reflex”. Based on this amazing discovery, the journey of creating an entirely new kind of wheelchair began. Needless to say, the budget for this research initiative was minimal. So TESS came in as a partner and supporter, and a joint development partnership was established.
Cogy Wheelchair
案例简介：执行 COGY 设计的独特性: 发音低的座位来刺激原始的运动反射，以及超轻的踏板。它是如何工作的: 1。只有一条腿的轻微推动才能使踏板立即移动。这种运动刺激脊髓的原始运动反射。这种运动刺激另一条腿的反射反应，踏板开始。反射是所有人类潜在的反应。例如，还没有学会走路的婴儿有一种自动反射，使他们的腿在行走运动中移动。 相关性 COGY 是一种将彻底改变轮椅行业的产品。1.轮椅，其原始形式可以追溯到 2,600 年前。在整个过程中，轮椅并没有发展成为一种支持不动的人流动的机制。COGY 是第一次轮椅让使用者通过驾驭和使用自己的腿来踩踏。2.康复对病人来说是漫长而艰巨的。然而，有了 COGY，你的身体可以接受康复，同时享受着用自己的腿移动自己的乐趣和新的希望。 活动描述 对许多病人来说，有轮椅的生活意味着放弃再次行走的可能性。我们的策略是针对这个非常心理学。与其他轮椅完全不同的定位。“对于那些仍然相信的人来说，轮椅” 被确立为产品主张。这也是一个口号，告诉病人他们有一个新的选择，而不是放弃他们的腿。2。通过收集和传达 COGY 用户的真实声音来获得可靠性和可信度。 结果 COGY 允许用户自己利用自己腿中的反射来推动自己前进。该产品以全新的创新挑战传统电动轮椅市场。COGY 为用户提供了两种康复的可能性。首先是身体康复，其次是心理康复。COGY 给用户的希望意味着他们对生活和幸福有了新的热情。一些用户甚至表达了新的雄心，比如环游日本或重返工作岗位。出售的单位比前一年增加了两倍多，越来越多的病人转向 COGY。对 COGY 的认可在海外蔓延开来，其中包括斯坦福大学医学研究机构的询问。 概要 日本国立东北大学名誉教授汉达发现，通过刺激位于脊柱的原始运动反射，即使是不动的腿也会被 “反射” 刺激运动。基于这一惊人的发现，创造一种全新轮椅的旅程开始了。不用说，这项研究计划的预算很少。所以苔丝作为合作伙伴和支持者进来，建立了一个联合发展伙伴关系。
Cogy Wheelchair
案例简介：Execution Uniqueness of COGY’s Design:Pronouncedly low seating to stimulate the primitive motor reflex, and super light pedals.How it works:1. Only the slightest push from one leg makes the pedals move forth.2. This movement stimulates the primitive motor reflex in the spinal cord.3. This movement stimulates a reflex response in the other leg and pedaling begins. 4. Reflexes are a reaction latent in all humans. For example, babies who have yet to learn to walk have an automated reflex that makes their legs move in a walking motion. Relevancy COGY is a product that will revolutionize the wheelchair industry.1.Wheelchairs, and their original form can be traced back 2,600 years. For this whole time, the wheelchair has not evolved being a support mechanism that allows mobility for immobile persons. COGY is the first time ever where a wheelchair allows users to pedal by harnessing and using their own leg.2.Rehabilitation is lengthy and arduous for the patients. However, with COGY, your body can undergo rehabilitation while enjoying the fun and renewed hope of moving yourself, with your very own legs. CampaignDescription For many patients, a life with a wheelchair means a life of giving up on the possibility of ever walking again. Our strategy was aimed at this very psychology.1. An entirely different positioning to other wheelchairs. “The wheelchair for those who still believe” established as product proposition. This also act as a tagline and tells patients that they have a new option, rather than giving up on their legs. 2. Attained reliability and trustworthiness by collecting and conveying the real voices of COGY users. Outcome COGY allows the users themselves to harness the reflexes in their own legs to propel themselves forth. This product is challenging the traditional electric wheelchair market with their entirely new innovation. COGY offers two rehabilitation possibilities for the users. First is physical rehabilitation, while the second is psychological rehabilitation. The hope that COGY gives its users means they have a renewed zest for life, and happiness. Some users even expressed renewed ambitions such as traveling around Japan or going back to work. Units sold increased to more than twice from the year before, with more and more patients switching to COGY. Recognition of COGY spread overseas, which included a query from Stanford University’s medical research bodies. Synopsis Honorary Professor Handa of the National Tohoku University of Japan discovered that by stimulating the primitive motor reflex located in the spine, even immobile legs are spurred into movement by “reflex”. Based on this amazing discovery, the journey of creating an entirely new kind of wheelchair began. Needless to say, the budget for this research initiative was minimal. So TESS came in as a partner and supporter, and a joint development partnership was established.
Cogy 轮椅
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Cogy Wheelchair
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基本信息
- 广告战役： #Tess Co.# , # Ltd-设计与品牌-b0b7#
- 广告品牌： Tess Co. , Ltd
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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