It's Personal, Verbal|海报/平面|广告营销案例【ADGuider广告指南】

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这是个人的，口头的

案例简介：约克地区交通是加拿大安大略省约克市的公共交通运营商，这是一个毗邻多伦多 (并与多伦多相连) 的大型城市和郊区。作为他们对乘客安全承诺的一部分，YRT 与约克地区警方合作，防止其他乘客对乘客进行口头、身体和性骚扰。虽然这目前在约克地区不是一个特别的问题 (与加拿大其他城市地区相比)，但该运动旨在作为阻止潜在虐待者的积极措施, 通过确保他们被船上的警察抓住并被起诉，以及邀请旁观者参与解决方案。它将在 2012年的剩余时间里在交通设施上运行。

这是个人的，口头的

案例简介：York Region Transit is the public transit operator in Regional Municipality of York, Ontario, Canada, a large urban and suburban area adjacent to (and interconnected with) Toronto. As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution. It will run on transit properties for the rest of 2012.