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重力光
案例简介：结果 我们覆盖了 3,000千米到 31,550 人面对面的 2,674 预注册注册。根据研究 (漫画救济和 DOEN 基金会)，99% 的煤油用户如果有重力灯就不会使用煤油。我们通过赢得媒体接触了 357 多人。并在主要新闻媒体获得了 60 项媒体报道。我们通过在肯尼亚 (我们的试点市场) 销售和分销 GravityLight 创造了就业和技能。GravityLight 在重要的全球媒体上亮相，如有线电视新闻网、英国广播公司、 Mashable 、科普、福布斯、时代、连线、 Fast Company 、彭博、 Fast Company 、电讯报、半岛电视台、路透社和几十个。比尔·盖茨在推特上写道，“GravityLight 是一项非常酷的创新，可能会成为发展中市场廉价光线的来源，在 Facebook 上，我们以零媒体支出获得了 350,000 的视频浏览量。
重力光
案例简介：Outcome We covered 3,000 km Reached 31,550 people face-to-face 2,674 Pre-registration sign-ups. According to research (Comic Relief and DOEN Foundation), 99% of kerosene users would not use kerosene if they had a GravityLight. We reached more than 357M people through earned media. And obtained 60 pieces of earned media coverage in major press outlets. We created jobs and skills through the marketing and distribution of GravityLight in Kenya (our pilot market). GravityLight was featured on important global media such as CNN, BBC, Mashable, Popular Science, Forbes, Time, Wired, Fast Company, Bloomberg, Fast Company, The Telegraph, AlJazeera, Reuters and dozens more. Bill Gates tweeted about GravityLight, “a pretty cool innovation which could be a source of cheap light in developing markets, On Facebook we racked up 350,000 video views with zero media spend.
Gravity Light
案例简介：结果 我们覆盖了 3,000千米到 31,550 人面对面的 2,674 预注册注册。根据研究 (漫画救济和 DOEN 基金会)，99% 的煤油用户如果有重力灯就不会使用煤油。我们通过赢得媒体接触了 357 多人。并在主要新闻媒体获得了 60 项媒体报道。我们通过在肯尼亚 (我们的试点市场) 销售和分销 GravityLight 创造了就业和技能。GravityLight 在重要的全球媒体上亮相，如有线电视新闻网、英国广播公司、 Mashable 、科普、福布斯、时代、连线、 Fast Company 、彭博、 Fast Company 、电讯报、半岛电视台、路透社和几十个。比尔·盖茨在推特上写道，“GravityLight 是一项非常酷的创新，可能会成为发展中市场廉价光线的来源，在 Facebook 上，我们以零媒体支出获得了 350,000 的视频浏览量。
Gravity Light
案例简介：Outcome We covered 3,000 km Reached 31,550 people face-to-face 2,674 Pre-registration sign-ups. According to research (Comic Relief and DOEN Foundation), 99% of kerosene users would not use kerosene if they had a GravityLight. We reached more than 357M people through earned media. And obtained 60 pieces of earned media coverage in major press outlets. We created jobs and skills through the marketing and distribution of GravityLight in Kenya (our pilot market). GravityLight was featured on important global media such as CNN, BBC, Mashable, Popular Science, Forbes, Time, Wired, Fast Company, Bloomberg, Fast Company, The Telegraph, AlJazeera, Reuters and dozens more. Bill Gates tweeted about GravityLight, “a pretty cool innovation which could be a source of cheap light in developing markets, On Facebook we racked up 350,000 video views with zero media spend.
重力光
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Gravity Light
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