Gravitylight: Turning Gravity Into Light|短视频|广告营销案例【ADGuider广告指南】

重力光: 将重力变成光

案例简介：结果主要针对使用煤油灯的农村贫困人口和使用煤油和不可靠电网的城市贫困人口，预期结果是: 环境重力灯基金会的使命是大幅减少煤油灯的使用, 减少二氧化碳和黑碳的生产，代之以清洁、可再生能源;缓解煤油成本造成的贫困陷阱，为其他优先事项腾出资金; 通过在肯尼亚 (我们的试点市场) 销售和分销 GravityLight，创造就业和技能, 然后是东非。GravityLight 在重要的全球媒体上亮相，如有线电视新闻网、英国广播公司、 Mashable 、科普、福布斯、时代、连线、 Fast Company 、彭博、 Fast Company 、电讯报、半岛电视台、路透社和几十个。比尔·盖茨在推特上写道，“一个非常酷的创新，可以成为发展中市场廉价光源的来源”。执行 GravityLight 利用动能; 用户只需举起一个重量，就可以在每次下降时为一个主光和两个 “卫星” 灯提供 20 分钟的动力。更具体地说，GravityLight 的安装是为了为 1.8 的重量提供 12千克米的落差。这个重量被举起，在受控释放时开始缓慢下降。这个运动驱动链轮，它以很高的扭矩缓慢旋转。通过该产品运行的聚合物齿轮传动将该输入转化为高速、低扭矩输出，以每分钟数千次旋转的速度驱动直流发电机。这将产生一个分瓦特来为板载 LED 和辅助设备供电。鉴于发光二极管的效率不断提高，这产生的光线比典型的开灯煤油灯亮 5 倍以上。一旦加权袋完成下降，它被简单地举起重复这个过程。相关性 GravityLight 是一种创新而独特的设备，由壳牌公司支持，为全球超过 20亿人使用的煤油灯提供了清洁、安全和负担得起的替代品。活动描述 GravityLight 由重量提升提供动力，是一种创新的设备，提供即时的，无限的光。举起重量需要几秒钟 -- 一袋石头或沙子 -- 并为每一个体提供 20 分钟的光线。由于不需要电池、充电或太阳，GravityLight 提供了一种通用的全年解决方案。GravityLight 没有运行成本，在更换煤油灯的四个月内自行支付费用。这减轻了重大的财政负担，并腾出资金用于其他重要费用，如校服或投资于家族企业。作为 # MakeTheFuture 活动的一部分，我们在 50 个肯尼亚社区与 GravityLight 基金会合作度过了 50 个晚上，向成千上万的人展示了 GravityLight。我们向他们展示了如何使用灯，以及它们带来的许多好处。成千上万的人在 Facebook 、 Instagram 和 YouTube 上支持我们。概要到 2050，世界将需要将当前的能源供应增加一倍。我们需要推广和推动清洁和更好的能源理念。我们需要共同努力。世界上超过 11亿人无法获得电力，数百万人的电力供应不可靠。相反，他们依靠煤油灯来照亮自己的家园，这意味着超过 20亿人依赖煤油等碳燃料。使用这些灯极其危险和昂贵，消耗了世界上最贫穷人口收入的 30%。它们也有广泛的健康和环境缺陷，共同贡献了世界上 3% 的二氧化碳排放，并导致健康问题，如眼部感染、皮肤烧伤和呼吸系统疾病。GravityLight 基金会旨在通过良好的设计来解决这种能源贫困问题，用一种可再生能源取代煤油灯，这种能源可以从重力中产生能量。

重力光: 将重力变成光

案例简介：Outcome Targeted mainly at the rural poor using kerosene lamps and urban poor using kerosene and unreliable grid power, anticipated outcomes are:• Environmental - GravityLight Foundation’s mission is to significantly reduce the use of kerosene lamps, decreasing CO2 and black carbon production, replacing them with a clean, renewable energy source; • Alleviating the poverty trap caused by the cost of kerosene, freeing up money for other priorities; • Creation of jobs and skills through the marketing and distribution of GravityLight in Kenya (our pilot market), and then East Africa. GravityLight was featured on important global media such as CNN, BBC, Mashable, Popular Science, Forbes, Time, Wired, Fast Company, Bloomberg, Fast Company, The Telegraph, AlJazeera, Reuters and dozens more. Bill Gates tweeted about GravityLight, “a pretty cool innovation which could be a source of cheap light in developing markets”. Execution GravityLight utilises kinetic energy; a user simply lifts a weight and this powers one main light and up to two ‘sat’ lights for twenty minutes on each descent. More specifically, GravityLight is installed to provide a 1.8m drop for a 12kg weight. This weight is lifted and on controlled release starts falling very slowly. This movement powers a drive sprocket, which rotates very slowly with high torque. A polymer gear train running through the product turns this input into a high speed, low torque output that drives a DC generator at thousands of rotations per minute.This generates a deciwatt to power an onboard LED and ancillary devices. Given the ever-increasing efficiency of LEDs, this produces a light over 5 times brighter (lux) than a typical open-wick kerosene lamp.Once the weighted bag completes its descent, it is simply lifted to repeat the process. Relevancy GravityLight is an innovative and unique device, supported by Shell, that offers a clean, safe and affordable alternative to kerosene lamps, used by over 2 billion people worldwide. CampaignDescription Powered by the lift of a weight, GravityLight is an innovative device that provides instant, limitless light. It takes seconds to lift the weight – a bag of rocks or sand – and provides 20 minutes of light on each decent. With no need for batteries, charging or the sun, GravityLight provides a universal, year-round solution.GravityLight has no running costs and pays for itself within four months of replacing a kerosene lamp. This alleviates a significant financial burden and frees up money to be spent on other important costs, such as school uniforms or investing in family enterprises.As part of the #MakeTheFuture campaign, we spent 50 nights in 50 Kenyan communities working with the GravityLight Foundation, demonstrating GravityLight to thousands of people. We showed them how to use the lights, and the many benefits they bring. Thousands of people supported us on Facebook, Instagram and YouTube. Synopsis By 2050, the world will need double its current energy supply. We need to promote and power cleaner and better energy ideas. And we need to do it together.Over 1.1 billion people in the world have no access to electricity and millions more have an unreliable supply. Instead they reply on kerosene lamps to light their homes, meaning that over 2 billion people rely on carbon fuels like kerosene.Using these lamps is extremely dangerous and expensive, consuming up to 30% of income amongst the world’s poorest populations. They also have extensive health and environmental drawbacks, collectively contributing 3% of the world’s CO2 emissions and causing health issues such as eye infections, skin burns, and respiratory diseases. The GravityLight Foundation aims to tackle this energy poverty through good design, replacing kerosene lamps with a renewable energy source that generates power from gravity.