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比污垢更强大
案例简介：4月4日，斯德哥尔摩旅行者在上班的路上笑得很开心。领先的清洁产品阿贾克斯在前一天晚上在斯德哥尔摩繁忙的地铁站圣埃里克斯普兰的墙上证明了他们的产品的力量。 在斯德哥尔摩地铁站周围，清晰的通道正在更换旧广告牌。他们自 60 年代以来一直在上升 -- 在他们身后几十年的污垢已经积累了。 一幅 60 年公共交通的画布 -- 泥土。很难忽视，任何人都不能使用 (除了 AJAX!)。一个宣传 AJAX 最好的东西的绝佳机会，去除污垢! 清洁产品一直以清洁表面和闪闪发光的家庭的承诺出售。消费者习惯于看到各种各样的污垢和污渍被抹去，没有任何麻烦。在这里，AJAX 使用相同的修辞，但在一个新的背景下-不是在广告中谈论它，而是通过证明它。
比污垢更强大
案例简介：On April 4, the Stockholm travelers were able to get a good laugh on their way to work. AJAX, the category leading cleaning product, had during the night before proved the power of their product on the walls of the busy subway station Saint Eriksplan in Stockholm. Around the Stockholm subway stations, Clear Channel are in the middle of replacing old billboards. They have been up since the 60s - and behind them decades of dirt have accumulated. A canvas of 60 years of public transport-dirt. Hard to ignore, and not usable by anyone (but AJAX!). An awesome opportunity to advertise what AJAX does best, remove dirt! Cleaning products have always been sold with the promise of clean surfaces and sparkling homes. Consumers are used to see various kinds of dirt and stains wiped away without any hassle. Here, AJAX uses the same rhetoric, but in a new context - not talking about it in an ad, but by proving it.
Stronger Than Dirt
案例简介：4月4日，斯德哥尔摩旅行者在上班的路上笑得很开心。领先的清洁产品阿贾克斯在前一天晚上在斯德哥尔摩繁忙的地铁站圣埃里克斯普兰的墙上证明了他们的产品的力量。 在斯德哥尔摩地铁站周围，清晰的通道正在更换旧广告牌。他们自 60 年代以来一直在上升 -- 在他们身后几十年的污垢已经积累了。 一幅 60 年公共交通的画布 -- 泥土。很难忽视，任何人都不能使用 (除了 AJAX!)。一个宣传 AJAX 最好的东西的绝佳机会，去除污垢! 清洁产品一直以清洁表面和闪闪发光的家庭的承诺出售。消费者习惯于看到各种各样的污垢和污渍被抹去，没有任何麻烦。在这里，AJAX 使用相同的修辞，但在一个新的背景下-不是在广告中谈论它，而是通过证明它。
Stronger Than Dirt
案例简介：On April 4, the Stockholm travelers were able to get a good laugh on their way to work. AJAX, the category leading cleaning product, had during the night before proved the power of their product on the walls of the busy subway station Saint Eriksplan in Stockholm. Around the Stockholm subway stations, Clear Channel are in the middle of replacing old billboards. They have been up since the 60s - and behind them decades of dirt have accumulated. A canvas of 60 years of public transport-dirt. Hard to ignore, and not usable by anyone (but AJAX!). An awesome opportunity to advertise what AJAX does best, remove dirt! Cleaning products have always been sold with the promise of clean surfaces and sparkling homes. Consumers are used to see various kinds of dirt and stains wiped away without any hassle. Here, AJAX uses the same rhetoric, but in a new context - not talking about it in an ad, but by proving it.
比污垢更强大
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Stronger Than Dirt
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