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旅游杜沙发
案例简介：简要解释 洞察 自 2004 以来，斯柯达一直是环法自行车赛的主要赞助商。许多粉丝喜欢今年最大的周期活动，但并非所有阶段都如此激动人心。因此，我们创造了 “沙发之旅”: 一个实时的第二屏幕游戏，允许任何人加入 peloton。骑自行车专家。 在 Tour du Sofa，参与者预测了特定阶段的攀登和冲刺得分，并使用琐事问题测试了他们的知识。其次，现实生活中的自行车活动，如汽车滑流，被转换成迷你游戏，玩家可以通过它获得奖励积分。 启动 作为竞选的开始，合作的电视脱口秀 “旅游旅行” 广播公司 bumpers 的游戏，著名自行车手在彼此之间玩 Le Tour du 沙发。我们在 Facebook 和 Twitter 上为我们的粉丝发起了这项运动，让他们第一次看到了这款游戏。在 Le Tour 的一周前，该应用还为 iOS 和谷歌 Play 发布了。 通过游戏，每日获奖者被邀请参加合作电视脱口秀 “旅游旅行”。这个节目的著名主持人也参与了日常游戏，导致了关于游戏的热烈讨论，进一步推动了游戏的流行。 结果 对于 24.000 多名参与者来说，Le Tour du Sofa 是一种令人上瘾的游戏，平均每个阶段玩 48 分钟。在这个阶段，玩家高度参与: 他们参与了所有预测、作弊和奖励问题的 90%。研究显示，在参与的非斯柯达司机中，30% 的人认为购买斯柯达是他们的下一辆车。考虑到荷兰 5% 的市场份额，Le Tour du Sofa 最终对品牌偏好产生了巨大影响。
旅游杜沙发
案例简介：Brief Explanation Insight Since 2004, SKODA is proud main sponsor of the Tour de France. Many fans enjoy the biggest cycle event of the year, but not all stages are that exciting. Therefore, we created Le Tour du Sofa: a real-time second screen game that allowed anybody to join the peloton. Cycling expert or not. In Tour du Sofa, participants predicted scores for climbs and sprints during specific stages and were tested on their knowledge using trivia-questions. Next to that, real-life cycling events like car-slipstreams were converted into mini-games, through which gamer could earn bonus points. Launch Serving as a campaign kick-off, the partnering TV talk-show 'Tour du Jour' broadcaster bumpers of the game, featuring well known cyclists playing Le Tour du Sofa among each other. Parallel we launched the campaign for our fans on Facebook and Twitter, providing them first glimpses of the game. A week before Le Tour, the app was also released for iOS and Google Play. Through the game, daily winners were invited to the partnering TV talk show 'Tour du Jour'. Having the famous hosts of this show also participating in the daily game, resulted in lively discussions about the game pushing the popularity of the game even more. Results Le Tour du Sofa turned out to be an addictive game for over 24.000 participants, playing for a slamming 48 minutes on average per stage. During the stages, gamer were highly engaged: they participated with with 90% of all the predictions, cheats, and bonus questions. Research showed that out of the participating non-SKODA drivers, 30% considered buying a SKODA as their next car. Given 5% market-share in Holland, Le Tour du Sofa turned out to have huge impact on the brand preference.
TOUR DU SOFA
案例简介：简要解释 洞察 自 2004 以来，斯柯达一直是环法自行车赛的主要赞助商。许多粉丝喜欢今年最大的周期活动，但并非所有阶段都如此激动人心。因此，我们创造了 “沙发之旅”: 一个实时的第二屏幕游戏，允许任何人加入 peloton。骑自行车专家。 在 Tour du Sofa，参与者预测了特定阶段的攀登和冲刺得分，并使用琐事问题测试了他们的知识。其次，现实生活中的自行车活动，如汽车滑流，被转换成迷你游戏，玩家可以通过它获得奖励积分。 启动 作为竞选的开始，合作的电视脱口秀 “旅游旅行” 广播公司 bumpers 的游戏，著名自行车手在彼此之间玩 Le Tour du 沙发。我们在 Facebook 和 Twitter 上为我们的粉丝发起了这项运动，让他们第一次看到了这款游戏。在 Le Tour 的一周前，该应用还为 iOS 和谷歌 Play 发布了。 通过游戏，每日获奖者被邀请参加合作电视脱口秀 “旅游旅行”。这个节目的著名主持人也参与了日常游戏，导致了关于游戏的热烈讨论，进一步推动了游戏的流行。 结果 对于 24.000 多名参与者来说，Le Tour du Sofa 是一种令人上瘾的游戏，平均每个阶段玩 48 分钟。在这个阶段，玩家高度参与: 他们参与了所有预测、作弊和奖励问题的 90%。研究显示，在参与的非斯柯达司机中，30% 的人认为购买斯柯达是他们的下一辆车。考虑到荷兰 5% 的市场份额，Le Tour du Sofa 最终对品牌偏好产生了巨大影响。
TOUR DU SOFA
案例简介：Brief Explanation Insight Since 2004, SKODA is proud main sponsor of the Tour de France. Many fans enjoy the biggest cycle event of the year, but not all stages are that exciting. Therefore, we created Le Tour du Sofa: a real-time second screen game that allowed anybody to join the peloton. Cycling expert or not. In Tour du Sofa, participants predicted scores for climbs and sprints during specific stages and were tested on their knowledge using trivia-questions. Next to that, real-life cycling events like car-slipstreams were converted into mini-games, through which gamer could earn bonus points. Launch Serving as a campaign kick-off, the partnering TV talk-show 'Tour du Jour' broadcaster bumpers of the game, featuring well known cyclists playing Le Tour du Sofa among each other. Parallel we launched the campaign for our fans on Facebook and Twitter, providing them first glimpses of the game. A week before Le Tour, the app was also released for iOS and Google Play. Through the game, daily winners were invited to the partnering TV talk show 'Tour du Jour'. Having the famous hosts of this show also participating in the daily game, resulted in lively discussions about the game pushing the popularity of the game even more. Results Le Tour du Sofa turned out to be an addictive game for over 24.000 participants, playing for a slamming 48 minutes on average per stage. During the stages, gamer were highly engaged: they participated with with 90% of all the predictions, cheats, and bonus questions. Research showed that out of the participating non-SKODA drivers, 30% considered buying a SKODA as their next car. Given 5% market-share in Holland, Le Tour du Sofa turned out to have huge impact on the brand preference.
旅游杜沙发
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TOUR DU SOFA
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