本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
国际象棋
案例简介：这六部网络电影和三部通用汽车号角的平面广告给零食时间带来了一些乐趣。你可以扔它们，测试你的智慧，堆叠它们，玩哑谜游戏或者只是吃它们。每个包里都有超过 100 个可食用的游戏片段，这是无尽的，游戏，零食的乐趣。 军号是通用磨坊的一种古怪形状的小吃，自 1966年以来一直存在。这场运动的目标是重振这个怀旧的品牌，让它再次变得有趣和顶级。毕竟，谁不记得小时候玩过喇叭。利用这种洞察力，多伦多 Cossette 的概念是将号角作为一种游戏而不是零食做广告。所以它诞生了 -- 你可以吃的游戏!
国际象棋
案例简介：These six web films and three print ads for General Mills' Bugles bring some fun to snack time. You can toss them, test your wits, stack them, play charades or just eat them. With over 100 edible game pieces included in every bag, it's endless, gaming, snacking fun. Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!
Chess 'Its
案例简介：这六部网络电影和三部通用汽车号角的平面广告给零食时间带来了一些乐趣。你可以扔它们，测试你的智慧，堆叠它们，玩哑谜游戏或者只是吃它们。每个包里都有超过 100 个可食用的游戏片段，这是无尽的，游戏，零食的乐趣。 军号是通用磨坊的一种古怪形状的小吃，自 1966年以来一直存在。这场运动的目标是重振这个怀旧的品牌，让它再次变得有趣和顶级。毕竟，谁不记得小时候玩过喇叭。利用这种洞察力，多伦多 Cossette 的概念是将号角作为一种游戏而不是零食做广告。所以它诞生了 -- 你可以吃的游戏!
Chess 'Its
案例简介：These six web films and three print ads for General Mills' Bugles bring some fun to snack time. You can toss them, test your wits, stack them, play charades or just eat them. With over 100 edible game pieces included in every bag, it's endless, gaming, snacking fun. Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!
国际象棋
暂无简介
Chess 'Its
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
