Say No To Spec|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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对 Spec 说不

案例简介：自疯子时代以来，代理机构一直在球场上做 “spec creative”。但是当你向其他行业的人询问规范工作时会发生什么？祖鲁决定找出答案。从店主到专业人士，参与者不知道他们会被问到什么。由此产生的电影在向广告行业提议的同时，也融入了推销工作的概念: 是时候做不同的事情了。祖鲁是少数几个坚决拒绝为潜在客户做免费 “规范” 工作的机构之一。我们的视频是在战略年度最佳代理颁奖典礼上制作和分享的。

对 Spec 说不

案例简介：Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.