本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
移动人行道
案例简介:摘要: 由于经济气候的原因,咨询类经历了增长放缓,这一行业的游戏名称一直是从竞争对手那里窃取份额。许多公司提供类似的服务,差异化是获得意识和考虑的关键,这是购买过程的第一步。在 “我是你的想法” 活动中,埃森哲通过接受客户想法在提供创新方面的重要性,打破了咨询类别。尽管埃森哲的支出远远超过了其最大的竞争对手,但预计预订量却增长了 34%。
移动人行道
案例简介:SUMMARYWith the consulting category experiencing slowed growth due to the economic climate, the name of the game in this business has been to steal share from competitors. With many companies offering similar services, differentiation is the key to gaining awareness and consideration, the first step in the buying process.With the "I Am Your Idea" campaign, Accenture disrupted the consulting category by embracing the importance of clients' ideas in delivering innovation. Despite being vastly outspent by its largest competitor, Accenture achieved a 34% increase in projected bookings.
Moving Sidewalk
案例简介:摘要: 由于经济气候的原因,咨询类经历了增长放缓,这一行业的游戏名称一直是从竞争对手那里窃取份额。许多公司提供类似的服务,差异化是获得意识和考虑的关键,这是购买过程的第一步。在 “我是你的想法” 活动中,埃森哲通过接受客户想法在提供创新方面的重要性,打破了咨询类别。尽管埃森哲的支出远远超过了其最大的竞争对手,但预计预订量却增长了 34%。
Moving Sidewalk
案例简介:SUMMARYWith the consulting category experiencing slowed growth due to the economic climate, the name of the game in this business has been to steal share from competitors. With many companies offering similar services, differentiation is the key to gaining awareness and consideration, the first step in the buying process.With the "I Am Your Idea" campaign, Accenture disrupted the consulting category by embracing the importance of clients' ideas in delivering innovation. Despite being vastly outspent by its largest competitor, Accenture achieved a 34% increase in projected bookings.
移动人行道
暂无简介
Moving Sidewalk
暂无简介
基本信息
- 广告战役: #I Am Your Idea -59d10#
- 广告品牌: 埃森哲
- 发布日期: 2004-08-01
- 行业领域: 商务服务 , 会计师事务所
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
.bs3modal--fullscreen-image .modal-dialog{ width: 98% !important; }
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息